The Real Mom Life: Unfiltered Parenting Moments
Welcome to the chaotic, messy, and magical side of motherhood. This is where I share the bits that don't make the glossy feed—because we all need a reminder that we aren't alone. Haina moms?
This funny reel captures the reality of being on vacation with a baby. While she is the "madam ji" enjoying the trip, we are her "sevak" (attendants). It's a humorous take on parenting that everyone can relate to.
A humorous year-in-review reel listing my "interesting" activities: changing diapers, burping the baby, and repeating it all. This is the kind of relatable content that connects with new moms by showing the less glamorous side of parenting.
This reel humorously contrasts the well-dressed baby with the parents who are just trying to keep up. It's a lighthearted look at the chaos of traveling with a little one, showing that we don't take ourselves too seriously.
It takes a village to feed a child! This funny video shows the whole family getting involved to entertain Gauri during mealtime, a situation many parents know all too well. This is a great example of creating engaging, shareable family content.
Behind every cute, dressed-up kid is a mom who looks like a "homeless potato." This reel is a funny and honest admission that every mom can relate to, celebrating the sacrifices we make for our little ones.
Time flies when you're a parent. This emotional reel compares Gauri as a walking toddler to a photo of her as a newborn just a year ago. It captures that bittersweet feeling of watching your baby grow up so fast.
This short, funny clip shows the "clingy" phase that every baby goes through. It's a simple, relatable moment of motherhood that I share with my audience to let them know they're not alone in these experiences.
A little Children's Day humor! This video jokingly shows Gauri "helping" with a broom, captioned as "child labor." It's a playful and funny take on a baby's natural curiosity to imitate everything they see.
This reel shows our journey from a dating couple in 2016 to a family in 2025, with Gauri's funny expression as the punchline. It's a humorous "how it started vs. how it's going" story that is both personal and relatable.
A sweet reflection on how life has changed since Gauri arrived. This reel captures a simple family moment and expresses how our days feel more content and full now, celebrating 10 months of being parents.
About The Real Mom Life
You know that feeling when you're trying to film a brand video but the baby has other plans? That is exactly where the magic happens. I don't stage perfect, unrealistic setups. My content is built on 'hustle-real' moments—diaper changes, nap time struggles, and the honest, unfiltered truth about baby products that makes other moms stop and say, 'That’s me too.'
Authenticity sells, especially in the parenting space. Brands often come to me when they want to move away from stiff, overly polished advertisements and connect with the actual daily realities of Indian moms. My approach is straightforward: I treat every piece of content—whether it's a 60-second Instagram Reel or a dedicated UGC vertical video—as a mini-story about a real problem and a real solution.
Why my content connects
- Relatability over Perfection: I highlight the 'homeless potato' phase of motherhood, which is where the real engagement lives. When a brand fits naturally into that narrative, it stops being an ad and starts being a recommendation.
- Hinglish for Impact: I speak the way we talk at home. By blending Hindi and English, I ensure the message feels local, personal, and trustworthy.
- Platform-Native Editing: My videos use trending music, fast cuts, and native text overlays. I create content that feels like it belongs on your feed, not something that interrupts it.
How we can work together
Based in Bangalore, I focus on helping brands create a library of relatable content. Whether you need a series of product demonstration videos (UGC) that you can run as ads, or an influencer campaign to build trust with a local audience, I’m open to discussing the right fit. I specialize in baby skincare, gear, and lifestyle products, ensuring every collaboration feels like a genuine tip shared between friends.
Sushmita Sethia
I'm Sushmita—mom to Gauri, pro-anchor, and the person who shows the messy 'homeless potato' version of parenting alongside the glam. I don't just post product pics; I show how brands actually survive (or struggle) in our real home.
Looking for specific parenting content?
Browse through my other work categories to see if I'm the right fit.
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