My Featured Work: Professional Hosting & Real Mom Content
A look at the projects that define my vibe. From hosting big fat weddings to sharing the unfiltered reality of motherhood, here is how I create content that connects.
This is how I create authentic user-generated content for baby care brands. I demonstrate how Snuggle Cub's gentle products, like the head-to-toe wash and baby lotion, fit perfectly into our simple, daily bath time routine, making it a real and relatable experience for other moms.
Here I am, a proud working mom, hosting a large sangeet ceremony with my daughter Gauri in one arm and the microphone in the other. This moment captures my core belief: women can balance their professional passions and motherhood. I help brands connect with this empowered audience.
I believe in keeping it real. This reel shows the difference between the picture-perfect Instagram moment and the beautiful reality of motherhood. This authentic storytelling is what makes my content resonate with my audience and build trust for the brands I partner with.
This is a great example of how I create heartwarming content for baby fashion brands. Featuring my husband and daughter, this video showcases a festive outfit from Mam and Peaches in a genuine family setting, highlighting the product's appeal for special moments.
Twinning with my mini-me! This video shows how I integrate fashion brands like Napchief into my travel content. It’s a fun, stylish way to create user-generated content that highlights product comfort and quality in a real-world setting like a busy airport.
My work extends beyond baby products. In this video, I discuss the important topic of financial planning for newborns with Mr. Motilal Oswal. This shows my ability to create content on serious subjects, adding credibility and reaching a wider audience of parents.
Creating content for experience-based brands is one of my specialties. Here, Gauri and I are having a blast in the ball pit at a Funky Monkeys play center. This kind of vibrant, joyful content effectively showcases family-friendly destinations and activities.
I create direct, problem-solving content that speaks to my audience. In this video, I address the common issue new moms face with finding stylish, breastfeeding-friendly clothes, and I present a partner brand as the perfect solution. This format is highly effective for driving conversions.
About Featured
When I partner with a brand or host an event, I don't just follow a script. I test products in the chaos of my actual day, whether that's between playdates or event rehearsals, so your audience sees exactly how it fits into a real, busy life. My content captures the messy reality that other moms actually relate to, which is why engagement stays high.
My work sits at the intersection of professional event hosting and authentic influencer marketing.
Why my content performs
I do not believe in perfectly staged, robotic product placements. Whether I am creating UGC for a skincare brand or vlogging a store visit in Bangalore, I prioritize the 'real' factor. I show the product in action, explain the problem it solves, and add a touch of my signature 'masti' that makes viewers stop scrolling.
How I collaborate
- UGC Creation: I deliver high-quality, 30-60 second vertical videos with professional lighting and fast-paced editing, tailored for your ads or social channels.
- Influencer Posts: For sponsored reels and stories, I focus on storytelling. I integrate your brand into my daily routine, ensuring the Call to Action feels organic rather than pushy.
- Event Hosting: On the mic, I bring the same energy you see in my reels. I love keeping crowds engaged, especially at Sangeets and family functions, by mixing Hindi and English fluently to keep everyone involved.
The Workflow
Everything is shot in authentic settings using natural light or simple home setups. I handle the scripting, editing, and pacing, so you get a final file ready for use. If we are working on a location visit within Bangalore, I arrive ready to film and engage, delivering assets that feel like they were made by a friend. If you want content that converts because it actually looks believable, let's talk.
Sushmita Sethia
I'm a mom, anchor, and content creator who believes life is best lived with a bit of 'masti'. Whether I’m on stage at a big fat wedding or sharing the chaotic reality of motherhood, I bring the same authentic, high-energy vibe to every project I take on.
Looking for a specific content style?
Browse through my other work to see if my creative approach matches your brand needs.
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