Commercial Product and Texture Photography in Mumbai
I specialize in capturing the tactile details of skincare and beauty products, using precise studio lighting to make textures pop for e-commerce and advertising campaigns.
A diptych of macro skincare shots demonstrating product application. The left side shows a foaming cleanser texture, while the right shows a serum being dropped onto the skin, both highlighting the product's sensory qualities.
A split image showcasing skincare rituals. One side shows a cotton pad cleansing the skin, while the other features a rose quartz roller, illustrating different steps in a beauty routine.
An extreme close-up focused on a smile and a swatch of creamy product. This shot effectively communicates a feeling of joy and satisfaction while simultaneously showing the rich texture of a face cream or cleanser.
About this collection
When shooting products like foaming cleansers or serums, the challenge is managing reflections on glass or plastic packaging. I use a 3-4 point studio lighting setup with custom scrims to ensure the product texture remains the hero while keeping the packaging clean. To ensure we get the right look on set, I maintain a tethered laptop station where you can view every shot in real-time, making adjustments to the product or lighting instantly.
Technical Precision in Product Photography
Commercial photography is about solving visual problems. Whether you need content for social media ads or high-resolution images for billboard packaging, the approach remains the same: total control over light and composition. I shoot with full-frame or medium format systems paired with 100mm/105mm macro lenses to capture the specific viscosity of creams and the fine detail of product application.
My Process for Beauty & Skincare Brands
- Pre-Production: We discuss your brand’s visual identity and mood board. I advise on studio requirements to ensure the technical setup matches your campaign goals.
- Studio Production: My 8-hour studio sessions are structured for efficiency. We can cover up to 15-20 distinct SKUs, or focus on complex creative flat lays and texture smears.
- Real-Time Viewing: I utilize tethering so my clients can see exactly what the sensor sees. This eliminates guesswork and ensures we leave the studio with the exact hero shots required.
Post-Production Standards
Photography is only half the process. Once the shoot is wrapped, I handle the post-processing myself or manage the team of retouchers to ensure consistency. This includes:
- Color Correction: Matching product colors to Pantone shades.
- High-End Retouching: Professional dust removal and composite stacking for liquid textures.
- Final Assets: Delivery of high-resolution files ready for both digital and large-format print usage.
Priyanka Aditya
I approach product photography as a commercial artist who understands that your visuals need to do the selling. My background at JJ Institute taught me that every pixel counts, so I focus on the intersection of clean lighting and precise, technical execution.
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