Creative & Themed Pet Brand Campaigns
Move beyond standard shots. Whether you need a cinematic movie-parody campaign or a whimsical culinary series, I focus on building brand stories that stop the scroll.
This is the final poster for my "Boney Heist" concept, created for the CARE 2024 calendar. It involved styling, studio photography, and composite editing to bring the idea to life.
A behind the scenes look at the creation of my "Barkos" poster for the Petflix calendar series. It shows the process of shooting the different elements, including the cat model and the burning newspaper prop, before combining them in post-production.
This is one of my favorite shots from the "Boney Heist" series. The intense, worried expression on this indie dog's face, framed by the red hoodie, perfectly captures the dramatic mood we were going for.
A moment of levity during the "Method Acting" shoot. Getting a range of expressions, from serious to happy, gives me more options to build a narrative.
Another portrait from the "Boney Heist" shoot. The side-eye glance adds a layer of suspicion and character to this canine actor.
The slightest blep and wide eyes give this little actor a completely different, more comical vibe within the same setup.
Big boi, tiny hat. Buddy the senior Labrador was a natural as the head chef, bringing a happy and gentle presence to our food-themed shoot.
About this collection
You might see a dog in a chef's hat, but I see a narrative waiting to unfold. For these themed campaigns, the magic is in the prep—sourcing the right props, building a set that makes sense, and waiting for that one 'candid' glance that brings the character to life. It takes patience, a lot of floor-level play, and a fear-free approach to ensure the animal enjoys the process as much as we enjoy the final result.
Great campaign photography isn't about forcing a pet into a costume. It is about understanding their personality and finding a theme that fits them. When I worked on the 'Petflix' series for the CARE calendar, the goal was to reimagine shelter animals as the leads in our favorite TV shows. We didn't just dress them up. We created 'Boney Heist' posters and 'Barkos' setups that felt like real cinematic productions, all while keeping the animals comfortable and stress-free.
My process for these shoots is hands-on and collaborative. We start with mood boarding and concept creation to define the vibe. Are we going for a gritty 'heist' look or a cozy, colorful 'home chef' aesthetic? Once the theme is set, I handle the technical side—lighting, set design, and complex retouching—so your brand gets images that look professional, crisp, and high-end, but still retain that raw, authentic personality.
Whether you are based here in Bangalore or looking for a shoot anywhere across India, I am ready to travel. I bring the strobe lighting, the props, and the engagement techniques to get the shot. If your brand needs to connect with people on an emotional level, let’s build a concept that tells your story.
Pragalbh
Hi, I’m Pragalbh. I’ve spent the last decade learning that if you give a dog a role, they will often play it better than any human actor. I focus on capturing the character behind the costume, making sure the shoot feels like play, not work.
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