Creative Fashion Lookbooks and Brand Campaigns
I treat every fashion lookbook as a visual narrative. By focusing on classic lighting and composition rather than heavy post-processing, I ensure your brand's collection stands out with authenticity.
A creative fashion photograph for an Indian ethnic wear brand. The dynamic poses and falling petals create a whimsical and visually rich narrative for the collection's lookbook.
A composite image showing two models in flowing gowns. This studio shot plays with movement and form to create a magical, dreamlike quality for a fashion campaign.
Two models showcasing vibrant silk sarees. The wind-blown fabric creates a sense of dynamic energy and highlights the beautiful drape and color of the garments.
A stylized, symmetrical black and white photograph of models in corporate suits. This image is a creative take on business fashion, playing with reflections and shadows.
An atmospheric mood shot for a jewellery campaign. The models, adorned in gold, are photographed through a rain-streaked surface to create a soft, intimate, and romantic feeling.
A classic, glamorous portrait for a jewellery shoot. The dramatic lighting, elegant pose, and focus on the diamond earrings create a timeless and sophisticated look.
This is a throwback to my first fashion shoot in 1993 with the legendary designer Rohit Khosla and supermodels like Mehr Jesia. It represents a foundational moment in my career in fashion photography.
About Fashion & Brand Lookbooks
I operate as a creative director as well as a photographer, meaning we focus heavily on the concept and mood board before the camera comes out. While my package includes the full lighting setup and technical execution, I work with independent teams for models and styling, so we will need to coordinate those logistics early in our planning phase.
My philosophy is rooted in the darkroom era. I favor dodging and burning techniques to define the image, avoiding the glossy, over-retouched look common in modern fashion photography. For brands, this translates into a unique visual identity that feels organic and timeless. Whether you are producing a luxury jewelry lookbook, a high-fashion editorial, or a corporate brand campaign, I treat the shoot with the same conceptual rigor. I work with a dedicated team of assistants to manage the technical aspects, including tethered capture, so you see the results on screen in real time. We prioritize pre-production planning to ensure the location, lighting, and wardrobe align with your vision. Because I maintain strict copyright ownership over my images, all licensing terms are transparently agreed upon upfront, providing you with clear usage rights for digital, print, and out-of-home media for the agreed duration.
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