A high fashion studio portrait showcasing an intricate, floor-length coat by Nighat Izhar Designs. The powerful stance and dramatic lighting are central to this editorial look, blending traditional gold embroidery with a modern silhouette. This is an example of my conceptual fashion photography work.
An intense black and white portrait for a jewellery campaign. The focus is on the model's direct gaze and the exquisite detail of the traditional headpiece and ring, captured with classic lighting to create a timeless and powerful image.
A group portrait for the SHREE Autumn Winter '24 collection. This shot was composed to feel like a classic painting, highlighting the rich colors and textures of the ethnic wear in a formal, elegant setting.
A creative fashion shoot for an ethnic wear designer, using props like a flute and falling petals to build a poetic and dreamlike mood. This image demonstrates my conceptual approach to making garments part of a larger visual narrative.
An edgy, conceptual fashion shot in black and white featuring a leather ensemble. I used a mirror and dynamic hair movement to create a sense of duality and energy, perfect for a bold editorial story.
A moody and atmospheric jewellery shoot, photographed through a textured, rain-streaked surface. This technique creates an intimate and artistic feel, focusing on the emotion and the golden glow of the traditional Indian jewellery.
The cover of SUNDAY magazine from July 1993, featuring my portrait of Dr. Manmohan Singh, the former Prime Minister of India. This image is a significant piece from my editorial archives, capturing a rare, gentle expression.
A vibrant outdoor fashion shoot for a collection of Christian wedding gowns. The composition uses the natural frame of bougainvillea flowers to create a romantic, garden-like atmosphere that enhances the elegance of the bridal wear.
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Fashion & Editorial Photography in Gurugram

Shoots at studio in Gurugram or travels across India
Nitin Rai

I shoot fashion campaigns, editorials, and portraits using classic techniques with minimal editing, focusing on strong concepts and real stories in every image.

Nitin Rai

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13.6k

Pricing Guide

ESTIMATES
These are indicative prices based on provider's past work. Enquire now to find out final quote.

About Fashion & Editorial Photography

How I See Fashion Photography

I want every shot to say something real. For me, it isn’t just about clothes or trends - it’s about creating a mood, telling a story, and making images that stick in your mind. My style is all about the idea behind the photo, not just the surface.

My Way of Working

  • I stick to old-school techniques, like dodging and burning, and prefer getting things right in-camera. You won’t see me over-editing or relying too much on filters.
  • If you vibe with editorial mood shots, you’ll see that’s my thing. Every shoot starts with a fresh concept, and I work hard to turn it into something unique.
  • I’m known for timeless black and white portraits. There’s a certain emotion and intensity I chase, especially for fashion campaigns or personal portraits.
  • I also do glamour portraits, mostly for women, focusing on their personality and style.

What I Shoot

  • Full fashion campaigns and lookbooks for brands
  • Magazine cover shoot and high-end editorials for publications
  • Indian ethnic wear like sarees and lehengas, plus western and bridal looks
  • Jewellery and luxury products, blending them into the fashion story

How Shoots Happen

I bring in a pro crew - stylists, makeup and hair artists, models from top agencies. Shoots can be in my studio or anywhere cool outdoors. I lead the concept and photography, making sure everyone’s working towards the same vision.

Image Rights

Every photo is my creative work, so copyright is serious business. We’ll always talk about how you can use the images before we start. Unauthorized use means I’ll have to take action.

Meet your Expert

Nitin Rai

Nitin Rai

My Story

Photography’s always been in my blood. Back in the day, 1995 I think, I grabbed new strobe lights and roped in my dad (Raghu Rai, yeah, that Raghu Rai) and my little sister for a portrait. I just chase moments as they come—sometimes it’s spiritual leaders, sometimes legends like Jatin Das sketching me while I shoot him. My ‘Reflections of Life’ series? Pure, raw images, no digital fuss. I’m all about light, shadow, and real stories.

My Work

Photography Services Across Genres - I shoot creative fashion, glamour, product, industrial, premium real estate, fine art landscapes, documentary stories, and all kinds of portraits.

Creative Portraits & Fashion - I love intense black & white portraits, family and couple shoots, and moody fashion work for designers and brands.

Commercial & Architectural Photography - I do premium real estate photography, luxury hotel shoots, and dynamic industrial images for businesses.

Fine Art & Documentary Prints - Capturing India’s soul—my limited edition fine art prints and documentary photo stories are available for collectors.

45K-1.6L
Typical range