Featured Editorial & Commercial Makeup Looks
A look at some of my favorite editorial and commercial projects. From high-fashion magazine shoots to luxury brand campaigns, this is where my love for storytelling through makeup really shines.
For a Vogue India event, we created a dramatic and artistic look. The focus was on a bold, smokey eye that complemented the intricate headpiece and avant-garde outfit, perfect for a high-fashion setting.
This look for Elle India is all about sleek, modern glamour. I styled the hair to be smooth and simple, letting the sharp lines of the black leather dress and the model's confident pose take center stage.
For a campaign with Mehta Emporium Jewellers, the goal was to create a timeless and radiant look. I focused on flawless, dewy skin and a classic winged eyeliner to enhance the model's features without distracting from the stunning diamond jewelry.
This is a powerful, high-fashion look I created for a Dior event. The makeup is clean yet striking, with defined brows and a neutral lip, paired with retro-waved hair to balance the architectural silhouette of the outfit.
Here's a dynamic look at the different styles we created for an Elle India shoot. This video shows my versatility in action, moving from a chic ponytail to soft, flowing waves to match each fashion-forward outfit.
A close-up of the makeup for the Anamika Khanna x H&M collaboration. I created a soft smokey eye with a hint of green and focused on glowing, dewy skin to give a fresh yet high-fashion feel that matched the designer's aesthetic.
This video showcases a beautiful hairstyle I created for a shoot, perfect for mehendi or sangeet inspiration. The soft, flowing waves are pulled back with a delicate floral accessory, creating a look that is both elegant and festive.
A little behind-the-scenes glimpse of getting the host ready for the Vogue India Luxury Conclave. This video shows the process, from applying the base makeup to the final polished look on stage at a major industry event.
About Featured
When I am on set for a brand campaign or a magazine shoot, my focus is on more than just the application. It is about creating skin that catches the light perfectly and hair that holds up through hours of movement. I always keep my touch-up kit ready with blotting papers, powder, and hair essentials so we never have to pause the shoot for fly-aways or unwanted shine.
My work in editorial and commercial settings is about collaboration. Whether we are shooting for Vogue India, Elle, or a luxury campaign for Dior or Mehta Emporium Jewellers, the goal is to align my makeup and hair vision with the brand's narrative.
The Editorial Standard
Editorial work demands precision. The lighting is unforgiving, and the camera captures everything. I rely on high-end international brands like Dior, Huda Beauty, and NARS to ensure the makeup holds its integrity under studio lights. Whether we are going for a fresh, dewy look or something avant-garde with bold face art, the technique changes but the high-definition quality remains the same.
Working on Set
Shoot days are long, which is why I offer 8-hour shift retainers for commercial campaigns. This includes:
- Continuous Support: I stay on set to handle lighting adjustments, sweat control, and hair touch-ups between shots.
- Versatility: I can transition a look from daytime fresh to evening glam quickly, allowing for up to 3 distinct looks per shift.
- Collaboration: I work closely with photographers and stylists, and I am happy to help capture behind-the-scenes clips for your social media along the way.
Even if you aren't shooting a magazine feature, my approach remains consistent. I treat every client with the same level of technical care I bring to a professional set, ensuring you feel confident in front of the camera.
Pooja Saboo Shah
Hi, I am Pooja. I spend my days blending my love for high-fashion artistry with the practical needs of a long shoot day. Whether we are on a luxury set or prepping for an event, I focus on skin that glows and hair that moves, making sure you look polished from the first take to the last wrap.
Looking for a different style?
You can search for specific makeup looks or services I offer below.
More from Editorial & Advertising Makeup by Pooja Saboo Shah
More services by Pooja Saboo Shah