Professional Makeup & Hair for Campaigns and Editorial
I work behind the scenes to create clean, camera-ready looks for fashion campaigns, editorial shoots, and commercial projects across Mumbai. From high-fashion drama to minimal natural beauty, I focus on precision that holds up under studio lights.
This is a look from a high-fashion ethnic couture shoot. I focused on creating a luminous, glowing effect on the model's beautiful dusky skin, using subtle contouring and highlighting to accentuate her features under dramatic lighting. The makeup was designed to complement the rich velvet lehenga without overpowering it.
Seeing my work on a massive billboard for a major fashion brand like Freakins is always a thrill. This image shows the real-world impact of my commercial makeup, designed to be clean, eye-catching, and effective for large-scale advertising campaigns.
I specialize in clean, natural makeup for male models and influencers. For this shoot, the goal was to create a camera-ready look that appears completely natural, evening out skin tone and controlling shine without any hint of heavy product.
This is a perfect example of my signature clean beauty style. I created a flawless, dewy skin base and paired it with a sharp, sleek ponytail for a polished and modern test shoot. This look is ideal for portfolios, lookbooks, and minimalist campaigns.
For this traditional look, precision was key. I crafted a classic winged eyeliner and a neat, elegant low bun to complement the floral saree. This showcases my ability to create timeless and graceful ethnic looks for shoots and campaigns.
This look demonstrates my creative and dramatic range. I used a bold, draped blush technique and a vibrant lip, paired with voluminous curls, to create a high-fashion, doll-like aesthetic for this editorial test shoot.
This reel for a clothing brand shoot shows my ability to create multiple distinct, camera-ready looks efficiently on set. From natural and fresh to more defined styles, I adapt to match the outfit and the brand's vision.
This dynamic shot from a celebrity editorial with Priyanka Chahar Choudhary showcases a bold, high-fashion look. The makeup was designed to stand out against the vibrant, patterned styling, featuring defined eyes and glowing skin that work with the powerful pose and intricate hairstyle.
About Featured
On a professional shoot, the makeup isn't just about how the model looks in the mirror—it’s about how it reads on camera. I focus on intensive skin prep and specific lighting-friendly techniques to ensure your final images don’t require heavy retouching. Whether we are shooting a high-fashion billboard or a clean e-commerce catalog, my goal is a polished, consistent finish that lasts through every outfit change and camera angle.
My Approach to Commercial Artistry
Every shoot has a different demand. For e-commerce catalog days, I prioritize speed and consistency, managing up to 30 outfit transitions without losing the fresh look. For editorial work, I shift into detailed artistry, focusing on texture, color stories, and creative hair styling that complements the garment and the concept.
The Technical Side
I don’t just apply makeup; I account for the environment. I use specific HD-compatible bases that resist flashback, and I adjust my techniques for the lighting conditions—whether it's harsh studio strobes or soft outdoor daylight. I also specialize in natural grooming for male models, ensuring skin looks clean, hydrated, and anti-shine without looking visibly made up.
Collaboration on Set
I am used to working with large teams, including photographers, stylists, and art directors. My workflow is built around communication—I listen to the photographer’s vision and the stylist's needs to ensure the hair and makeup don't just exist alongside the clothes, but elevate the entire frame. If you need a reliable artist who understands both the creative side of high-fashion and the practical realities of a busy set, let's discuss your upcoming project.
Pooja Choudhary
I am Pooja, an internationally certified makeup artist based in Mumbai. I thrive in the fast-paced environment of fashion sets and commercial shoots, bringing clean, precise, and camera-ready looks to every project I take on.
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