Ethnic and Festive Campaign Makeup

When you are building a festive campaign, the goal is to make the garment the hero while ensuring the talent looks confident and striking. I specialize in makeup that holds up to the demands of professional photography and video production.

My Approach to Campaign Makeup

I collaborate closely with photographers and stylists to understand the brief. If the brand story is about 'minimalist elegance,' I focus on dewy skin and soft definition. If the festive collection calls for 'regal drama,' I layer pigmented colors that stay vibrant on camera without losing detail in the shadows or under bright strobes.

Technical Standards for Shoots

• Base Continuity: I use high-end, long-wear foundations that match skin undertones, preventing the 'ashy' look that cheap products often produce in photos.
• Lighting Prep: I adjust the level of highlighter and shimmer based on whether we are shooting indoors or in natural light, ensuring the makeup doesn't reflect too much glare.
• Precision Work: For editorial shots, I focus on sharp details—clean winged liners, precise lipstick applications, and defined brows—that look sharp even in close-up crops.

I have worked extensively with brands like Samyakk, ensuring that the styling of each model matches the mood of the collection. I am based in Bangalore but travel frequently for campaign shoots in Mumbai and Goa. If your brief requires specific creative elements like graphic liners or specific color palettes, let me know in advance so we can plan the kit accordingly.