Ethnic and Festive Campaign Makeup
Creating camera-ready looks for ethnic wear campaigns and lookbooks, ensuring every detail of your outfit translates perfectly on screen, from traditional lehengas to modern sarees.
A truly royal bridal look. The deep red lip and defined eyes perfectly complement the exquisite embroidery of the red lehenga and the traditional back details.
Our stunning model doing her magic with those beautiful eyes. For this ethnic wear shoot, I created a dramatic smokey eye and a bold lip to match the glamorous outfit.
I love adding a subtle pop of color to a look. Here, the berry-toned lip color picks up the hues in the gorgeous lehenga, tying the whole look together.
A chic and glamorous look for a saree campaign. I created a soft smokey eye and paired it with a neutral lip to let the stunning red sequin saree be the star.
A full-length shot of the red sequin saree look. The makeup is glamorous yet elegant, perfect for a festive occasion or a cocktail party.
This pose shows off the beautiful drape of the saree and the elegant makeup. The soft waves in the hair complete this chic and modern ethnic look.
A simple and powerful portrait from the Samyakk sarees shoot. The makeup is clean and defined, enhancing the model's striking features.
About this collection
Shooting for ethnic campaigns is different from standard event makeup. Studio lighting and high-definition cameras capture every texture, so I adjust my application to ensure your skin looks flawless without appearing heavy. Whether we are shooting for an ad film or a static lookbook, I use sweat-proof, flash-friendly products that maintain integrity under hot studio lights, so your talent stays polished through multiple outfit changes.
When you are building a festive campaign, the goal is to make the garment the hero while ensuring the talent looks confident and striking. I specialize in makeup that holds up to the demands of professional photography and video production.
My Approach to Campaign Makeup
I collaborate closely with photographers and stylists to understand the brief. If the brand story is about 'minimalist elegance,' I focus on dewy skin and soft definition. If the festive collection calls for 'regal drama,' I layer pigmented colors that stay vibrant on camera without losing detail in the shadows or under bright strobes.
Technical Standards for Shoots
- Base Continuity: I use high-end, long-wear foundations that match skin undertones, preventing the 'ashy' look that cheap products often produce in photos.
- Lighting Prep: I adjust the level of highlighter and shimmer based on whether we are shooting indoors or in natural light, ensuring the makeup doesn't reflect too much glare.
- Precision Work: For editorial shots, I focus on sharp details—clean winged liners, precise lipstick applications, and defined brows—that look sharp even in close-up crops.
I have worked extensively with brands like Samyakk, ensuring that the styling of each model matches the mood of the collection. I am based in Bangalore but travel frequently for campaign shoots in Mumbai and Goa. If your brief requires specific creative elements like graphic liners or specific color palettes, let me know in advance so we can plan the kit accordingly.
Deepti Purshotham
I'm Deepti. I focus on making your creative vision pop on camera, whether it’s for a high-end lookbook or a festive ad film. I keep the makeup flawless yet natural, so you get those clean, high-resolution shots without needing heavy post-production editing.
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