Authentic PR and Brand Storytelling

Great PR happens when you stop trying to sound loud and start trying to sound real. My work centers on finding the specific angle that makes people care about your story. When we partner together, I handle the messy parts of the process so you can stay focused on running your business.

My approach is split into three levels of engagement, depending on where your brand is right now:

The Essentials

If you are just starting out, we focus on digital PR and defining your brand voice. This includes creating a solid press kit and manual pitching to online news portals. It is not about volume, it is about getting your name in the right places.

Scaling Up

For brands looking to grow, I handle influencer seeding and mainstream media outreach. This involves bi-weekly sync calls and reactive PR, where we jump on trending industry topics to keep you relevant.

Reputation & Crisis

Sometimes things go sideways. I provide full-stack crisis management and leadership branding, including ghostwriting for your LinkedIn profile. I am available around the clock if a crisis hits, ensuring your brand stands strong through any hits it might take.

I am not about templates or automated mass-emailing. I believe in the effort of a good chai-fuelled brainstorming session and finding creative ways to get the job done. If you want a partner who will fuss over your launch draft until it feels honest, we will get along just fine.