Behind the Stitches: My Small Business Journey
Ever wonder what really goes into running a small crochet brand? Here is a peek into my studio, my struggles, and the magic of making things with my own hands.
Growing a business is truly hard work. In this video, I share a moment of reflection on my journey, the support from my mom, and my gratitude for hitting a 1000-follower milestone.
This is the feeling of pure joy when I receive a positive review from a client. Your kind words make all the late nights and hard work feel completely worth it. It’s a priceless feeling.
Someone asked me why I look so happy, and the answer is simple: my small business is doing better than I ever manifested. This video is a celebration of that happiness and gratitude.
This video captures the anxiety and excitement of my first pop-up stall. The fear of "what if no one buys?" was quickly replaced by the joy of seeing so many happy customers.
This video shows the transformation of my empty table at a pop-up stall into a vibrant display of my crochet creations. It was a whirlwind of emotions and a fantastic learning experience.
I'm sharing 5 costly mistakes to avoid at your next pop-up stall. From payment limitations to forgetting packaging, these are real lessons I learned from my own experience.
Come pack a customer order with me. This video shows the journey of a 'Pookie Bunny' plushie, from being chosen as a birthday gift to being carefully packaged and sent on its way.
There's something so special about packing orders. This video shows me packing up some sunflower hair clips, knowing they are going to bring a smile to someone's face.
Every order, big or small, means the world to me. This video shows me packing up my smallest order, a mini rose bouquet, because every single customer supports my dream.
Let's pack a Friendship Day hamper together. This video shows the process of putting together a special gift box for a dear friend, complete with a heartfelt note.
About Behind the Stitches: My Story
You might see the pretty reels, but the reality is a lot of trial, error, and late-night stitching. Since every piece is handmade from scratch, I usually need 12-20 days to get it perfect for you. It’s not fast fashion, but I promise it's worth the wait when you finally hold it.
Running Knittedfreshly started with just a hook, some yarn, and a lot of 'what if no one buys?' anxiety. It has not always been easy. There are days of tangled yarn and sore fingers, and days where I doubt if the hustle is worth it. Then, I get a message like 'the plushie is perfect,' and suddenly, all that thakaan (tiredness) vanishes. That connection is why I do this.
Whether it’s packing a 'Positive Potato' or customising a bouquet, I pour my heart into it because you aren’t just a customer—you’re part of this dream. I’m honest about the process because I want you to know the value of what you’re buying. It’s slow, it’s intentional, and it’s made right here in Mumbai. Every order, from the smallest keychain to a full bouquet, is a step closer to making this dream a reality. Thanks for being here, for the follows, and for trusting me with your gifts.
Knittedfreshly
I’m Chetana, and I create handmade crochet art in Mumbai. I’m all about sharing the raw, unfiltered journey of building this little dream, one stitch at a time.
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