Behind-the-Scenes Production Coverage for Commercial Shoots
I capture the real hustle behind your commercial, fashion, and film shoots, documenting the setup and crew collaboration to build engaging content for your brand's social presence.
This video provides a glimpse into the behind the scenes work for a Blackberrys Menswear commercial. I cover everything from the location setup at their office to the final take, creating valuable content for the brand's marketing.
Behind the scenes videography for the launch of the Panasonic Lumix S5ii. This project involved filming a fashion film in a rugged, outdoor setting, and my role was to capture the entire production process.
About Behind-the-Scenes Production Coverage
When shooting on your set, I operate as a 'fly on the wall.' I maintain strict silence during takes and stay clear of your main camera lines, ensuring my presence never interferes with your director's vision or the production schedule.
My approach to behind-the-scenes (BTS) production coverage is built on set etiquette. I understand that your primary shoot is the priority. Whether I am documenting a high-end fashion campaign or a product launch, my focus is to capture the raw energy and professional scale of the production without becoming a distraction.
What I Deliver
For every 8 to 10-hour day, I provide a hybrid mix of assets that your social media team can use immediately:
- 2 edited vertical reels optimized for Instagram and YouTube Shorts, complete with transitions and music syncing.
- 50 to 70 candid stills covering the lighting setups, director-talent interactions, and the overall hustle on set.
- Raw video clips for your internal editing team.
My Working Style
I bring an aesthetic that is gritty and authentic. I don't look for polished, staged photos of the crew. Instead, I capture the lighting rigs, the frantic pace of changing outfits, and the focus of the technical team. This creates a compelling narrative of your creative process that audiences find more engaging than the final commercial alone.
I am based in Gurgaon but travel pan-India for production houses and brands. If you have a specific Run of Show or need to brief me on set safety protocols, I am available for a prep call prior to the shoot date.
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