Our Commitment to Animal Welfare & Adoption
Our love for animals goes beyond the food in the bowl. We are vocal advocates for adoption and active supporters of those who care for our community animals.
We love to see Indian actors using their platform to promote adoption. Every time a celebrity gives a home to an indie dog, it sends a powerful message: Adopt, Don't Shop.
Jacqueline Fernandez and her adopted dog, Yolo. Champions of compassion like her help show the world how wonderful indie dogs are.
Soha Ali Khan with her two adopted dogs, Mishti and Nimki. Choosing to adopt saves a life and enriches yours.
Anushka Ranjan with her beautiful indie, Nija. Seeing this bond reinforces our belief that every dog deserves a loving home.
Diana Penty with her adopted dog, Vicky. These celebrities are helping to change the perception of street dogs, one adoption at a time.
Let's bust a common myth: that shelter dogs have behavioral problems. Most dogs end up in shelters due to circumstances beyond their control, like a family moving or a financial hardship. They are just as loving and deserving as any other pet.
We were honored to donate nutritious meals to the rescued cats at Save Our Strays. Supporting the incredible work of shelters is a core part of our mission. Every cat deserves a full belly and a safe home.
A huge thank you to this organization for using our food to feed streeties. It's heartwarming to see our nutritious meals reaching the animals who need it most.
For all the community animal caretakers out there, this one's for you. These are the latest guidelines from the BMC in Mumbai for feeding strays responsibly and hygienically. Let's work together to uphold the rights of our community animals.
About More Than a Brand: Our Community & Causes
When we say we care, it is not just marketing talk. We regularly donate our human-grade meals to shelters like Save Our Strays because every rescued cat deserves a full, nutritious belly. We also use our platform to share crucial BMC guidelines for community caretakers, ensuring you know your legal rights when feeding strays in your neighborhood.
Being a pet parent is a big responsibility, but being a community animal caretaker is a monumental act of kindness. At Blep, we refuse to treat our mission as a side project. Whether it is highlighting celebrities who choose to adopt Indies rather than shop for breeds, or providing clarity on the latest feeding guidelines, we are here to shift the narrative.
Why We Advocate for Indies
Many dogs find themselves in shelters due to circumstances like financial hardship or relocation, not behavioral issues. By promoting adoption, we hope to bust the myths that prevent these loving, resilient dogs from finding their forever homes. We have seen firsthand how an Indie dog with a bit of love can transform into the most loyal family member you will ever have.
Supporting Those on the Frontlines
Feeding strays is often met with resistance, but the law is on the side of kindness. We constantly update our community on guidelines released by local bodies like the BMC. If you are a feeder or a caretaker, you deserve to do your work with dignity and support, not fear.
Join the Movement
Our goal is simple: to make sure every streetie is fed, every shelter is supported, and every potential pet parent considers adoption first. We share these stories not to pat ourselves on the back, but to inspire you to join the circle of care. If you are looking to support local shelters or need advice on how to start feeding community animals responsibly, reach out. Let's make a difference together.
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