National Ad Campaigns
I direct and shoot cinematic ad films that move beyond standard product visuals. Whether it is a fast-paced campaign for the Cricket World Cup or a documentary-style film in the Himalayas, I focus on the story first.
A short, humorous ad for Shriram Finance's business loans that aired during the Cricket World Cup. We created a relatable scenario in a kirana store to deliver the message with a light touch.
Another film from the Shriram Finance Diwali ad series, this one shot in Tamil. The focus was on capturing authentic festive moments and family interactions to connect with a regional audience.
This ad for Shriram Finance tells the story of a small business owner's journey. My cinematography aimed to create a warm, nostalgic, and inspiring mood that reflects the brand's connection with its customers.
A short, informative reel created for Airtel India, highlighting interesting facts about Gue village in Spiti Valley. This piece of content supported the main ad campaign by providing engaging, snackable information.
This was the first ad shoot I was part of after going freelance, a campaign for SCUF Online. It involved multiple locations and a large crew, capturing the adventurous spirit of biking.
A screengrab from the Airtel "Connecting the Odds" series. This shot captures a key moment of storytelling against the stunning backdrop of the Himalayas.
Two women in the village share a happy moment over a phone call, a powerful visual from the Airtel brand film. This shot encapsulates the campaign's core message of connection.
A wide, cinematic shot of a monastery in Spiti Valley, establishing the unique and remote setting for the Airtel ad campaign.
A close-up on the faces of the local community members, capturing their authentic reactions and telling a story without words for the Airtel film.
A young child from the village directly addresses the camera, a poignant moment from the Airtel "Connecting the Odds" series.
About National Ad Campaigns
When I am on set for a brand like Shriram Finance, half the battle is the logistics, managing a crew, balancing natural light against tight production schedules, and keeping the actors’ performances authentic. I treat a 30-second commercial with the same narrative intensity as a short film because your audience is looking for something they can feel, not just another polished advertisement.
Every ad campaign requires a shift in mindset. Whether I am directing a multi-location shoot for SCUF Online or capturing a festive narrative for Shriram Finance, the goal remains identical: translating a marketing objective into human emotion. My process begins long before the camera starts rolling. I prioritize clear communication, especially when it involves coordinating with a larger crew, stylists, and art directors.
Technical precision is non-negotiable for national campaigns. I use a cinema-grade rig, matte boxes, and high-output LEDs to ensure the footage looks consistent, regardless of whether we are in a Delhi studio or on location in the mountains. For those who need a full production, I bring in my trusted team, including gaffers, ACs, and production assistants, to manage the set so you can focus on the final output. If your campaign requires a lighter touch, I am equally comfortable operating as a solo DOP or small-team director. We can work in 16:9, 1:1, or 9:16 formats depending on your platform, ensuring your brand story resonates across all digital touchpoints. My background in data at Google helps me keep one eye on the creative and the other on how the audience will actually consume the video.
Looking for a different type of shoot?
You can refine your search to see my specific work in other styles.
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