Featured
This is the first collection of visuals a user sees. It’s curated to tell our core story: we are a social enterprise rooted in craft, culture, and design, creating beautiful, modern products that empower artisans. This selection provides a complete snapshot of our brand, from our philosophy to our diverse product range.
The Story of Our Craft
Every piece we create is a conversation between hand and heritage. This collection shares the history of the Channapatna craft, from its royal beginnings to its modern revival, and introduces you to the master artisans whose skill and passion bring our designs to life.
Handcrafted Apparel: Shirts, Sarees & Stoles
Our apparel is about soul, not just style, with designs that whisper instead of shout. Discover our gender-neutral shirts in breathable cottons, limited-edition mulmul sarees with playful prints, and versatile hand-block printed stoles, all crafted for everyday comfort.
Channapatna Jewellery & Woven Bags
Discover our statement accessories that blend tradition with modern function. Our collection features surprisingly lightweight wooden jewellery made with organic dyes, and handwoven bags that reimagine nostalgic designs for today's needs.
For Little Ones: Conscious Kids' Collection
We offer thoughtful, sustainable choices for babies and children. Our apparel is crafted from soothing handloom Kora cotton and colored with natural plant dyes, while our classic Channapatna toys and ornaments are safe, engaging, and made to be cherished.
Our Homes: The Varnam Store Experience
We don't have stores, we have homes. Each location, whether in Bangalore, Mysore, or Goa, is a carefully chosen space designed to feel warm and welcoming, allowing you to experience the soul of our handcrafted traditions in a peaceful, home-like setting.
Behind the Brand: Our Founder's Journey
Varnam is a deeply personal journey, rooted in memories, heritage, and a search for identity. Here, our founder Karthik Vaidyanathan shares the stories and inspirations behind the brand, from his childhood in Chettinad to his mission to champion Indian crafts.
Varnam in the Community
Our story extends beyond our stores through collaborations, workshops, and pop-up events. This is where we connect with like-minded brands, share our craft with new audiences, and celebrate the friends and supporters who are part of our extended family.