Media Features and Design Philosophy
We typically prefer the quiet of our private projects, but these moments of public discourse offer a rare look into the principles of neuroarchitecture and the emotional resonance that define Transform Design.
I am proud to be featured by Forbes India as one of the Top 30 architects in India. This recognizes my dedication to creating timeless, luxurious spaces that blend beauty, functionality, and nature.
A feature in Forbes on my philosophy of redefining luxury. For me, luxury is a harmonious interplay of high service, thoughtfulness, and biophilic design, creating spaces that evoke a profound connection.
Great design tells a story, and I am honored that ours was featured in Architectural Digest. This is a moment of pride for Transform Design.
I was honored to be featured on the cover of Architecture + Design magazine. This is the full story, capturing my philosophy, my work, and the world of Transform Design.
Behind the cover story. This video shows the artistry of the photographer, creator, and curator who helped bring the A+D magazine feature to life.
I believe knowledge grows when shared. Here I am delivering a master session at the Academy of Applied Arts on the psychology of luxury design.
Excerpts from a past panel discussion at FOAID (Festival of Architecture & Interior Design), where I discussed how lighting and pace are used to guide experience in retail environments.
It was a pleasure to moderate this panel discussion on "Interpreting Luxury" at the Acetech Design District event.
A rapid-fire question session where I share some personal thoughts, from my dream of becoming a designer to the one skill I wish I had.
The rapid-fire continues. Here I share my admiration for architect Alberto Pinto and my favorite design era, Art Deco.
About In The Press & On The Stage
My work usually dwells in the private homes of my clients, where design serves as a silent partner to their daily lives. These editorial features and speaking engagements provide a glimpse into the intellectual rigor, the focus on neuroarchitecture, and the commitment to quiet luxury that shape every project I undertake.
True luxury is rarely found in the loudest voice. It is found in the stillness of a space that anticipates your needs before you are even aware of them. Being recognized by publications like Forbes and Architectural Digest is not just a professional accolade, but a confirmation that the industry is shifting toward a more human-centric way of living.
From delivering master sessions at the Academy of Applied Arts on the psychology of space, to moderating panels on the interpretation of luxury, my goal remains the same: to share the reality that design is an emotional catalyst. It is about crafting environments that are not just beautiful, but deeply functional and inherently joyful.
When you engage with Transform Design, you are not hiring a firm to decorate; you are collaborating with a team that studies your habits and routines. We use natural light, material textures, and acoustic planning to create a home that is an extension of yourself. Whether you are looking for a bespoke Mandir unit, a comprehensive luxury renovation, or a workspace designed for focus, the approach remains grounded in this philosophy of invisible, intention-led luxury.
Transform Design
I am Ashmit Alag. I believe that a space must do more than look good, it must feel right. My team and I focus on the intersection of psychology and architecture to build homes that are truly restorative.
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