Custom Brand Collaborations & Sneaker Art Campaigns
I help brands cut through the noise by turning products into wearable art. From Nike campaigns to Husqvarna launches, I translate your story into pieces that get people talking.
A look into the creative process for the Husqvarna collaboration, from finding inspiration in the Svartpilen's aesthetics to the precise, detailed brushwork. Every element of the bike's design is carefully translated onto the sneaker.
As a self-taught artist, I've always been a misfit who loves to do things differently. This video shares my story and how my philosophy of 'disrupting the ordinary' aligns perfectly with brands like Husqvarna.
Here's a look at the campaign I shot with Nike and Myntra to celebrate 40 years of the iconic Air Force 1. The AF1 is a classic canvas, and it was an honor to be part of its story.
So excited to share this campaign I did for Nike and Myntra. Being featured as an artist for the 40th anniversary of the Air Force 1 was an overwhelming and thrilling experience.
A shot from the Nike Sportswear and Myntra campaign. It's an incredible feeling to represent the artist community on such a huge platform, celebrating a sneaker that has defined street culture.
Bringing the classic, refreshing vibe of Coca-Cola to life on a pair of Nike Air Force 1s. This custom design uses pop art elements and the brand's iconic color palette for a fun, energetic look.
My art isn't limited to just shoes. Here's a custom-painted Marshall speaker I designed for PokerBaazi, transforming a classic piece of audio tech into a branded work of art with a cool camo and spade design.
About this collection
When I partner with a brand, it is not about slapping a logo on a shoe. It is about translating your campaign's energy into art that people actually want to wear. I use professional-grade waterproof finishes, so whether it is a giveaway for a product launch or a custom kit for your team, these pieces stay crisp and represent your brand the right way every single day.
Beyond the Logo
Corporate swag is often forgotten in a drawer, but hand-painted sneakers are different. They are walking billboards. My work with brands like Nike and Myntra for the Air Force 1 anniversary or creating statement pieces for Husqvarna isn't just about painting; it's about creating a tangible connection between the brand and the audience.
How I Work With Brands
- Live Activations: I set up a pop-up station at your event. Guests get to watch the art happen in real-time, which creates buzz and gives them a reason to stick around.
- Corporate Drops: Need something for a launch or a high-value client gift? I handle the sourcing of premium sneakers, design the theme, and deliver a limited-edition drop that feels exclusive.
- Team Building: We move away from boring classroom sessions. I lead workshops where teams paint their own gear, fostering creativity and a shared experience.
The Technical Side
I don't just use acrylics. I use pro-grade leather paints from Angelus Direct, combined with 'Liquid Kicks' sealers. This ensures the design is scratch-resistant, flexible, and waterproof. If you are looking for a collaboration that feels like a conversation rather than an advertisement, let’s talk.
ShoesYourDaddy
I’m Sugandha, a self-taught artist on a mission to disrupt the ordinary. I’ve traded corporate rigidity for paintbrushes, partnering with brands like Nike and Husqvarna to turn blank sneakers into canvases for their stories. If your brand wants to start a conversation rather than just hand out swag, let’s talk.
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