Live Sneaker Customization and Event Activations
I bring my studio to your event, turning store launches and festivals into interactive art zones. It's fast, chaotic, and exactly the kind of hype your brand needs to get people talking.
A recap of the first-ever Footlocker Friday with PUMA, where I painted classic sneakers live in-store. Events like these are a great way to engage with the sneakerhead community directly.
The official announcement for my three-day sneaker customization event at the Adidas Originals store in Delhi. I offer a range of custom designs for customers to choose from on the spot.
A throwback to another successful Adidas pop-up where I customized dozens of sneakers live. It's a thrilling challenge to paint so many unique pairs and see the happy faces of customers.
Prepping for a three-day live art event at the Adidas store in DLF Promenade, Delhi. Along with sneaker painting, I also offered custom art prints for t-shirts.
A pair of Adidas Sambas with a custom doodle art design, painted live during the Delhi event. This style is always a crowd favorite for its fun and spontaneous feel.
A simple yet elegant botanical design painted on a pair of Adidas Superstars for a customer at the live event. I can create designs that range from minimal to maximal, depending on the client's taste.
A pair of Stan Smiths with a custom gold drip effect on the heel, painted during my live event at the Adidas store in Bangalore. It's a subtle but stylish way to personalize a classic shoe.
About this collection
When I set up a live station, it is not just about painting; it is about rapid flash art. I handle 15 to 25 pairs in a typical 8-hour shift, using professional heat-set paints that are dry to the touch before the customer even walks away. You get a fully functional, high-energy art station with zero downtime.
Bring the Hype with Live Art
Generic giveaways don't cut it anymore. When I come in for a live activation—whether for an Adidas launch, a Footlocker Friday, or a private festival—I am creating an experience. I turn a standard shopping trip into a memory, and my station usually becomes the busiest corner of the venue.
How My Live Activations Work
I am a one-woman army, so when you book me, you are getting the artist herself, not a hired hand.
- The Setup: I need a 4x2 ft table, good lighting, and a power outlet. I handle the rest, from the professional Angelus leather paints to the heat guns that seal the art instantly.
- The Throughput: I specialize in 'flash customization.' We are talking initials, drips, geometric patterns, and logo-based designs. It keeps the line moving and ensures more guests walk away with custom gear.
- The Vibe: I love engaging with the crowd. Explaining the process, helping guests pick a design, and chatting about their story is a huge part of the service.
Why Brands Choose Me
I have partnered with major players like Adidas, PUMA, and Footlocker India because I deliver content that actually performs on social media. People love sharing videos of their shoes being painted live. It is authentic user-generated content that happens organically while I work.
I travel across India for projects, from Delhi NCR to Bengaluru and Mumbai. If you want your next brand activation to be more than just a logo on a wall, let's talk about how we can get people wearing your brand story.
ShoesYourDaddy
I am Sugandha, the oddball behind the brush. I am a one-woman army, so when you hire me for an event, you are getting me, my paints, and the same chaotic energy I bring to every custom piece I create. I don't do boring; I do disruptive.
Explore more ways to work with me
Not looking for a live event? Browse my other specialized services.
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