Featured Music Production and Percussion Work
From cinematic film scores to high-energy brand campaigns, these projects showcase the fusion of rhythm and soul I bring to every track. Here is a glimpse into the soundscapes I have crafted for some of India's biggest brands and productions.
It was an incredible experience to arrange and perform the percussion for the official Tata IPL 2023 campaign on JioCinema. We created a high-energy track for this jingle featuring the one and only MS Dhoni. This project involved a full percussion arrangement to capture the excitement of the tournament.
I had the honor of recording the Pakhawaj, one of my favorite instruments, for the background score of the Netflix series 'Heeramandi' by Bhansali Productions. This session was all about creating a deep, classical sound to fit the epic scale of the production.
As the music producer for this ACC Cement advertisement, I created a powerful and earthy soundscape. The track features the commanding beats of Chenda Melam and Puneri Dhol to create a rhythm that feels as strong and enduring as the brand itself.
I collaborated with the amazing Shashwat Singh to arrange and perform the Tabla for this beautiful rendition of the classic song 'Albela'. This project was a deep dive into musical structure and complexity, blending a timeless melody with fresh rhythmic arrangements.
For this project with Xiaomi India, I recorded Dholak and Tabla for a unique electro-Sufi jingle. The goal was to fuse traditional folk percussion with a modern electronic vibe, creating a fresh and catchy sound for the brand.
About Featured
When we collaborate, I treat your project like my own. Whether you need a specific rhythm layer like a Chenda Melam for a powerful brand ad or a complex, classical Pakhawaj sequence for a film score, I handle everything from arrangement to final mixing. My process is hands-on and transparent—we work together to refine the beats until they perfectly align with your vision, ensuring the final output is studio-ready and broadcast-compliant.
My Approach to Sound
I am not just a percussionist; I am a music producer who understands how to build a track from the ground up. My training in the Jaipur Gharana gives me a deep foundation in classical Indian rhythms, which I constantly blend with modern production techniques for film, commercials, and digital content.
Projects and Experience
- Broadcast & Digital Ads: I have created high-impact soundscapes for brands like ACC Cement and Tata IPL on JioCinema. This often involves orchestrating large ensembles or layering distinct percussion textures to match visual cuts, ensuring the sound carries the weight of the brand identity.
- Film & Music Production: My work on projects like Netflix's 'Heeramandi' required a deep, classical approach to Pakhawaj recording, while collaborations like 'Albela' with Shashwat Singh focus on the complexity and structure of classical fusion.
How We Work Together
Whether you are a film director, a brand manager, or an independent artist, my goal is to make the process smooth and collaborative.
- Consultation: We start with 2 sessions to align on your artistic vision and discuss reference tracks.
- The Build: I handle the composition, arrangement, and rhythm programming. If your track needs a live feel, I record custom percussion layers—Table, Dholak, or World percussion—to replace programmed drums.
- Flexibility: I provide variations, so you have choices during the final mix.
My studio sessions are professional, high-fidelity (24-bit/48kHz), and geared toward delivering broadcast-ready audio. If you have a project in mind, let’s talk about how to get the right rhythm for your story.
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