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The Artist's Sketchbook: My Creative Process

byRiniAvailable online and across India; Based in MumbaiStarts from25,000 Per Prototype UnitView full gallery

Sketching isn't just a hobby for me. It is the starting point for every concept I build, whether it is for a film set or a brand shoot. Here is the raw visual practice that fuels my styling work.

A practice session in my sketchbook after a long break, inspired by the master artist Roberto Ferri. Drawing and sketching are fundamental to my creative process, helping me study form, light, and emotion.

A quiet moment in nature. The light, colors, and textures I find in the outdoors are a constant source of inspiration that informs my visual storytelling and design aesthetic.

About The Artist's Sketchbook

My design process does not start with shopping or generic trends, but with hand-drawn studies of form and light. Whether I am styling a commercial for a brand like Honda or designing a costume from scratch, I use these sketches to map out how a look will drape, move, and feel on camera. This is where I define the mood before a single garment is sourced.

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