Stage & Screen Choreography

Core Creative Scope

• Signature Hook Step Creation: Design of catchy, social media optimized steps specifically engineered for virality.
• Full Song Choreography: End-to-end movement design for the track (3-4 minutes), catering to specific lyrics and beats.
• Director Collaboration: Pre-shoot alignment with the director and DOP to match dance formations with camera angles.

Studio & Rehearsals

• Studio Access: Includes up to 12 hours of rehearsal space usage at 'The Dance Temple Studio' (Goregaon West).
• Training Sessions: Intensive coaching for the lead singer/actor to perfect body language and expressions.
• The Dummy Shoot: Creation of a reference video with assistants prior to the main shoot for production planning.

On-Set Execution

• Movement Direction: Presence of the Lead Choreographer plus 2 Assistants on the shoot day (up to 12 hours).
• Editing Supervision: Inputs during post-production to ensure dance cuts match the musical beats.

Performance & Talent

• Professional Troupe: Includes 8 to 12 professional background dancers from the internal pool.
• Choreography Design: High-energy routines utilizing complex formations, levels, and entries/exits suitable for large stages.
• Genre Options: Bollywood Commercial, Contemporary, or Thematic/Concept acts.

Production & Logistics

• Costume Styling: Sourcing and coordination of costumes for the entire troupe (styling service included; rental costs billed at actuals).
• Music Editing: Professional mixing of the track for high-impact intros and outros.
• Tech-Run Support: On-site coordination for lighting cues, LED background synchronization, and stage marking during dry runs.

Training & Grooming

• Private Coaching: 1-on-1 sessions (approx. 6-8 hours total split over 3-4 days) with the Lead Choreographer.
• Expression Training: Specific focus on facial expressions, lip-syncing accuracy, and screen presence.
• Camera Education: Instruction on playing to the camera, finding light, and understanding best profiles.

Deliverables

• Completed Routine: A fully polished 2-3 minute routine ready for professional shooting.
• BTS Content: Allowance for the artist's team to shoot Behind-the-Scenes content during rehearsals at the studio.