Behind the Vibe: The Creative Styling Process
Styling is more than just clothes. It is about the energy we build on set. Peek behind the curtain at the movement and teamwork that bring a fashion vision to life.
It’s all about the vibe! Styling is more than just clothes; it's about creating energy. Here's a look at the fun and glamour we brought to life with this sparkling turquoise Arpita Mehta ensemble, perfect for a sangeet or a high-energy performance.
A behind-the-scenes video of the Anamika Khanna look. You can see the incredible movement of the lehenga and the regal presence it commands. This is elegance in motion.
Art meets fashion. For a themed party, we styled Shloka in a custom Ashish dress inspired by Van Gogh’s 'The Starry Night'. This video shows the playful, creative, and completely unique vibe we achieved.
Glowin' in gold. This vintage Chanel dress with gold fringe is an absolute treasure. The video shows off the incredible movement and texture of this one-of-a-kind piece.
Behind the scenes of this photoshoot. We wanted to capture the rich colors and fabrics of this archival Manish Malhotra ensemble, playing with a mix of edgy and traditional vibes.
A fun, behind-the-scenes video of Nushrratt Bharuccha in this lime green Punit Balana outfit. The cowl-neck top and draped skirt create a beautiful, modern silhouette with an ethnic touch.
About Behind the Vibe
I do not just pick outfits. My process involves building visual mood boards, coordinating with hair and makeup artists, and managing the fit during the shoot. You will often see me on set guiding photographers on angles or adjusting a drape to ensure every shot hits right.
Fashion styling is a collaborative sport. When we prepare for a shoot or an event, I start by defining the story. Whether it is a vintage dress or a custom couture ensemble, the goal is to make the outfit move and feel right on you. I work closely with hair and makeup teams to align the palette so everything flows. During fittings, we look at how the fabric behaves in motion, not just in a mirror. This includes managing logistics like transport and returns for high-value items, so you only worry about the look. My approach keeps comfort as a priority, because you cannot carry a look if you do not feel good in it.
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