Designer Lookbooks & Fashion Campaigns
High-impact photography for brand launches and collections, blending editorial style with precise commercial execution.
A group shot for Nikhil Thampi's 'Scarlet Edit', showcasing four models in coordinated red ensembles to highlight the collection's theme.
A vibrant campaign shot for Tangerine Tiger, featuring a model in a floral dress against a bright blue and yellow wall for a high-energy, summery feel.
A full-length studio shot for Nikhil Thampi's 'GLEAM' collection, featuring a model in a shimmering mermaid-style gown against a dark, moody backdrop.
A commercial campaign image for Lavie handbags, featuring a model with the product against a clean, solid blue background to make the bag pop.
An outdoor campaign shoot for Tangerine Tiger, with two models in complementary floral dresses set against a natural, rustic background.
A group shot for Tangerine Tiger's beachwear campaign, with four models in coordinated floral outfits in front of a bright yellow beach hut.
A full-length shot of Palak Tiwari for Times Fashion Week, showcasing a delicate pink lehenga against a clean, ethereal background.
A group portrait for Nikhil Thampi's 'Sapphire Edit', presenting four models in stunning royal blue gowns to showcase the collection's color story.
A group shot from Nikhil Thampi's 'Ivory Edit', featuring four models in elegant white and gold outfits, conveying luxury and sophistication.
A relaxed yet glamorous pose from the Lavie handbag campaign, with the model showcasing the clutch on a green velvet couch.
About Designer Lookbooks & Campaigns
When shooting a lookbook or campaign, I prioritize a tethered workflow that allows for live monitoring. We see the exact garment details, fabric texture, and color accuracy on the screen as we shoot, ensuring every frame is campaign-ready right there in the studio.
My approach to fashion campaigns and designer lookbooks is driven by the final output. I believe the images should not just represent the clothing but tell a story that feels authentic to the brand. Having worked on campaigns for designers like Nikhil Thampi and brands like Lavie, I understand the technical requirements of commercial photography: color precision, shadow control, and consistent aesthetics across a series of images.
The process starts well before the lights are set. We begin with a mood board consultation to align on the visual direction, whether that involves dramatic studio lighting for a high-fashion look or natural light setups for outdoor storytelling. On set, I manage the workflow, including directing talent and coordinating with stylists, makeup artists, and production crews to keep the shoot moving efficiently.
For studio-based lookbooks, I use comprehensive lighting setups to ensure shadow-free catalog images that focus entirely on the garment's cut and fabric. For outdoor campaigns, I use the location as a narrative element, carefully balancing ambient light with portable strobes to achieve a cinematic look. Every shoot includes a live tethered setup, so clients can approve the framing, styling, and lighting in real-time, removing the guesswork from the post-production stage. Whether you need a full-day commercial catalog or a high-end hero shoot for a brand launch, the goal is always the same: clean, high-impact imagery that hits the mark.
Mitesh Punjabi
I’m Mitesh. I focus on delivering images that are commercially effective while retaining a strong editorial edge. Whether it’s a high-fashion lookbook or a brand campaign, I work closely with your creative team to make sure the final result aligns with your brand identity.
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