Corporate Sand Art and Brand Storytelling
I turn your corporate milestones and brand stories into captivating visual narratives, whether live on stage or through custom sand art films.
A sand portrait created during a live show for Jay Shree Tea (a Birla Product) to celebrate their 80th year. We depicted their entire corporate journey, with portraits of key figures being a highlight of the performance.
We had a wonderful time performing a live sand art show for Max Healthcare on World Kidney Day. This clip shows the on-stage setup and the artwork, which was designed to raise awareness for kidney care.
This video shows the preparation for a live corporate event where I created a detailed portrait of Chhatrapati Shivaji Maharaj. It's a glimpse into the focus and precision required before every live performance.
Being invited to perform at TEDx IIT Roorkee was a wonderful experience. This clip shows how we combine sand art with live music to create a multi-sensory performance that brings stories to life on a prestigious stage.
This is part one of a sand art film we created for the NGO Ekjut, showcasing their incredible work in improving maternal and newborn health in Jharkhand. We use sand art to simplify complex data and tell impactful human stories.
The second part of our film for Ekjut, this video details their collaboration with University College London and the National Health Mission. It highlights how we can visualize organizational processes and large-scale studies.
An illustration of an Asha worker, created for the NGO Ekjut. This piece was part of a larger story about women's empowerment and community health, showing how sand art can effectively support social causes.
A behind-the-scenes look at the making of the Ekjut video. This project is one of our finest, depicting rural India with authenticity and care to tell a story of community-led change.
Here you can see a quick animation check on the camera monitor for the Ekjut project. This is a crucial step in our stop-motion process to ensure the flow and timing of the story are perfect before final editing.
This sand art video was created for The Hans Foundation to showcase their journey and impact. We are grateful for their continued trust in us to tell their important story through our art.
About Brand Journeys & Corporate Events
For brand stories, I don't just sketch. We start with a storyboard process. Before a single grain of sand is laid, we align on your core message, logo placement, and key milestones to ensure the final piece serves your specific marketing or event goals.
Visual storytelling is about simplifying complex messages into a medium that people find hard to look away from. In a corporate setting, this usually takes two forms: live performances and digital film production.
Live Performance vs. Digital Production
For live corporate events, the performance adds an element of intrigue. Whether it is a product launch or an award ceremony, I perform the story in real-time, projecting the process onto a large screen so the audience witnesses the narrative unfolding. This works well for engagement at conferences or gala dinners.
For digital brand stories, I produce high-quality, 4K resolution videos. These are used for social media campaigns, website introductions, or event openers. My husband, Saurabh, composes original music scores for these videos to ensure the audio matches the emotional weight of the visuals. We also integrate professional voiceovers if the story requires narration.
My Process for Corporates
- Discovery: We discuss your brand identity, the event context, and the key message you need to convey.
- Storyboarding: I draft a sequence of scenes to map out the visual flow.
- Creation: I hand-craft the frames, focusing on precise logo reproduction, kinetic text, and smooth transitions.
- Refinement: We sync the audio and sand animation for the final master file.
I have created works for NGOs like Ekjut, major brands like Jay Shree Tea, and healthcare providers. If you have a complex message involving data or organizational history, I can help visualize it in a way that feels human and accessible rather than purely analytical.
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