Editorial and Themed Photoshoots
I collaborate with photographers, stylists, and brands to translate creative concepts into high-impact visual narratives for editorial and fashion projects.
A behind-the-scenes reel from a photoshoot inspired by the grandeur of Sanjay Leela Bhansali's films. I created a royal, vintage look for Sakshi Gopal, complete with traditional makeup elements like a maang tikka and alta on the hands.
A reflective moment from the 'Prem Patra' photoshoot. This close-up, seen through a mirror, highlights the classic winged eyeliner and soft, romantic makeup that defined this retro-themed series.
A short, artistic video from a photoshoot with Parul Mundra. The theme was modern romance, and I created a bold look with a classic red lip and smokey eyes to convey a sense of passion and drama.
A fierce and moody portrait of model Kashish Kapoor. Using dramatic red lighting and minimal, clean makeup, I focused on enhancing her strong features to create a powerful and intense image.
A playful yet romantic shot of Parul Mundra. The bright red lip and defined eyes are the centerpiece of this look, perfectly matching the red roses and the overall theme of the shoot.
Another look from the "rose" series with Parul Mundra. The makeup, featuring a bold red lip and softly defined eyes, was designed to be both romantic and modern.
A pensive, dramatic shot from the same series. The red lip and nails provide a pop of color, while the rest of the makeup is kept clean to focus on the emotion of the image.
A soft and romantic close-up of Parul Mundra. This angle shows the flawless application of the red lipstick and the subtle shimmer on the eyelids.
A full-body shot that captures the moody and romantic atmosphere of the photoshoot. The makeup look remains a key focal point.
A duplicate of a previous image, showcasing the romantic and playful nature of the photoshoot with Parul Mundra.
About Editorial & Themed Photoshoots
Editorial makeup demands a different technical approach than standard photography. I analyze the photographer's specific lighting setup—whether it is high-contrast studio strobe or soft natural light—to adjust product textures, opacity, and contouring. This ensures the look translates perfectly on camera, capturing the intended vibe while requiring minimal post-production retouching.
Every editorial project starts with a conversation about the mood board. My process is deeply collaborative; I work closely with the stylist and photographer to ensure the makeup aligns with the narrative of the shoot. Take my recent 'Prem Patra' series as an example. We aimed to capture the essence of vintage Hindi cinema, which required specific attention to traditional details like thin braids, defined bindi placement, and a soft, nostalgic palette.
Unlike daily or bridal makeup, editorial work often requires 'less is more' in some areas while being bold in others. Whether we are building a fierce, moody look with graphic liners or a clean, avant-garde aesthetic, my goal is durability and impact. I use luxury-tier products that resist caking under hot studio lights and maintain their finish throughout the shooting schedule.
Pricing for editorial and portfolio shoots starts at ₹12,000 per look. This covers the full artistic execution, from concept interpretation to on-set maintenance throughout the session. If you are a brand, a photographer, or a model looking to build a compelling portfolio, we can discuss how to tailor the makeup to your specific lighting and theme.
Priyanka Ashar
I am Priyanka. My kit has seen more film sets than airports, and I love the challenge of themed shoots. Whether it is a retro-inspired narrative or a fierce editorial spread, I focus on how makeup interacts with light and the lens to tell a story.
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