Astute World By Salim

About

Design is more than just fashion to me - it’s about helping you feel like yourself, but elevated. My work is based in Delhi, and every piece I make starts with understanding what you like, what suits you, and what you want to feel when you walk into your wedding or big event.

How It Works

Everything’s made by measurement. We sit, we talk, we figure out your vibe. I don't rush fittings - I want the final outfit to feel like it belongs to you. You’ll come to my studio, we’ll go through fabrics, colors, and styles until it clicks.

What I Make

• Bespoke groom sherwani is my main thing. Expect heavy hand embroidery, classic paisley, florals, or even more modern patterns. I play with all colors - ivory, gold, bright blues, bold reds, even pastels.
• Hand-embroidered men's ethnic jacket - from Jodhpuri to Bandhgala. I use velvets, brocade, and pashmina. You can go all out with animal motifs or keep it subtle with woven designs.
• Custom Indo-Western outfit is for those who want a twist on tradition. Asymmetrical cuts, long jackets, and hand-painted art (think tigers, lions, all that power).
• Designer men's kurta set works for everything - smaller functions or big nights. Simple or fully loaded, your call.

The Details

I’m all about the little things: hand embroidery and hand painting. Each piece is unique - sometimes you’ll get a kurta that’s basically wearable art. If you want accessories like safa or stole, I’ll style the whole look.

Real Talk

Sometimes getting the look just right takes a few rounds of fittings, and not every idea works until you try it on. But that’s part of the process. If you want something truly yours, this is how we do it.