Editorial and Creative Makeup Looks
I push the boundaries of traditional makeup to create bold, thematic looks for editorial shoots and special occasions. From high-fashion photography to creative event concepts, this is where artistry takes center stage.
This is the clean, glamorous, and artistic look I brought to life for a makeup carnival. I'm so proud of how it turned out, with its intricate hair details and flawless, regal makeup.
Sometimes a pop of color is all you need. This ethereal and surreal look is all about the stunning blue eyeshadow, which makes the entire makeup look flawless and unique.
Wrapped in gold with eyes that sparkle. This video shows the process of creating a statement bridal look, from skin prep with a sheet mask to the final, shimmering golden result.
Obsessed is an understatement. This transformation video shows the creation of a fairytale look in a vibrant pink lehenga, complete with glowing skin and a perfect pout.
A fresh canvas that lets your true beauty shine through. This is a simple, clean glam look with soft, voluminous hair and a focus on radiant, healthy-looking skin.
It's all in the eyes. This close-up video showcases a beautiful, traditional look with intricate eye makeup and stunning gold jewellery.
A vision dipped in royalty. This majestic and timeless Indian bridal look features soft, blended eyeshadow, intricate hair details, and stunning gold jewellery.
About this collection
Editorial makeup requires a different approach than standard event glam because the focus is on a specific mood rather than just traditional beauty. I prioritize skin texture and precise eye detailing to ensure the look translates well under studio lighting or specific event themes, keeping the skin looking like skin even when we go bold with colors or artistic styles.
When I work on editorial projects, the goal shifts from just looking pretty to telling a story. Whether it is for a fashion magazine, a portfolio shoot, or a themed party, we start with a clear mood board to align on the vibe. I focus on skin prep using hydrating basics like Rhode Glazing Milk and Bobbi Brown Vitamin Enriched Face Base, ensuring that even with heavy eye makeup or bold lip colors, the base remains luminous and textured.
For full-day shoots, I stay on set to monitor the makeup, fixing flyaways or lipstick smudges between shots to keep everything consistent. It is about balancing the artistic vision with camera-ready reality. Whether you need a transition from a natural day look to a glam evening aesthetic, I ensure the transition is seamless. If you are planning a creative concept shoot, let us talk about your vision so we can build a look that actually pops in 4K photography.
Amii A Ruparelia
I am Amii, and I believe makeup should be an extension of your creative vision. My goal is not just to apply products, but to collaborate with you to create something that stands out, whether it is for a high-fashion shoot or an event where you want to be the center of attention.
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