Media Features and Impact Stories
Seeing our work in the news confirms one thing: meaningful change in Indian sports isn't just possible, it is already happening. From Bihar to national policy boards, we are proud to share these stories of progress.
Our "Simply Periods" initiative in Bihar is being recognized as a model for India. This News9 Extra article highlights how our program has benefited over 724 athletes and coaches through workshops, breaking taboos around menstrual literacy.
A screenshot from a Zee Bihar news report on our "Simply Periods" initiative, calling it a "new beginning for female athletes in Bihar." Media coverage like this is vital for normalizing conversations around menstrual health in sports.
This media clipping showcases a story of change in sports and health for female athletes in Bihar. Our workshops and the implementation of our period tracking tool are gaining recognition for their positive impact.
A feature from OneIndia covering our work in Bihar. The article discusses the "revolution" happening in the state's sports scene, where the focus is shifting from just winning and losing to athlete health and wellness.
This article highlights the "open conversation on menstruation" that our initiative has sparked in Bihar. We are proud that our mission to break taboos and spread menstrual literacy is being amplified by the media.
Another piece of media coverage from Sports Bihar News detailing the story of change our work is creating. The recognition helps us reach more athletes, coaches, and policymakers with our message of health and empowerment.
About In The News
These media features highlight our 'Simply Periods' initiative in Bihar, which has already supported over 700 athletes and coaches through data-backed workshops. We track every intervention with rigorous metrics—measuring infrastructure access, hygiene gaps, and policy efficacy—to build scalable, permanent solutions for sports organizations.
Our media presence is a testament to our philosophy: policy must be built from the ground up. Whether it is a feature on our menstrual health kiosks at the Khelo India Youth Games or reports on our governance reform work, every mention is rooted in field data. We do not operate from ivory towers. When we advise on sports policy, it is informed by the same hands-on work that sparked the 'Simply Periods' movement.
Why Our Approach Gets Attention
- Evidence-Based Consulting: We utilize our own proprietary methodologies, like the Simply Berry tool, to collect data on athlete welfare, governance transparency, and infrastructure quality.
- Gender-Sensitive Governance: We challenge the status quo by advocating for women in sports leadership, anti-harassment protocols, and period-friendly sports policies.
- Scalable Impact: Our work in Bihar serves as a blueprint. We have successfully transitioned from local grassroots pilot programs to shaping state-level sports codes that prioritize athlete protection.
If you are an administrator, a state body, or a private academy, you will find that our advice is rarely theoretical. It is designed to be operationalized. We focus on practical execution—drafting codes, setting up Internal Complaints Committees, and ensuring that athlete welfare is not an afterthought, but a core component of your organizational DNA.
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