Behind The Scenes: My Creative Process
People often ask how a design goes from a messy sketch to a finished brand identity. Here is a peek into my home studio, where I work with my favourite colleague—my dog—to bring your ideas to life.
This is my typical workspace: me on my bed, sketching on my tablet, with my dog and chief creative officer right by my side. My process is all about comfort and creativity.
A happy selfie from my home studio. I'm always excited to take on new design projects, whether it's branding, logos, or custom illustrations.
Another look at me and my digital canvas. Using Procreate on my tablet allows me to sketch, refine, and finalize designs from anywhere.
A closer view of a digital illustration in progress. You can see my hand and stylus, showing the hands-on nature of digital drawing. My dog always seems to be my most dedicated observer.
About My Creative Process
Working with me isn’t about formal pitch decks or corporate jargon. It’s a back-and-forth conversation, usually starting with me sketching on my tablet on my bed while my dog watches over the progress. I want you to feel part of the process, not just a customer waiting for a final file.
I treat every project like a puzzle we solve together. My process is transparent and relies on simple, direct communication. We start with a chat to map out your brand story, then I move to my digital canvas using Procreate.
How We Work Together
- Consultation: We kick things off with a virtual session or a few deep-dive messages to understand what you actually need. No fancy forms, just a real talk about your vibe.
- Sketching & Concepts: I start with 2-3 rough sketches. These aren't polished logos yet, but they show the direction we are heading. This is where we make sure we are on the same page.
- Refinement: Once you pick a direction, I refine the design. Whether it’s a logo illustration or a full brand identity, I offer up to 3 rounds of changes to make sure it feels right for you.
I am not an agency with dozens of employees. It is just me, my tablet, and a genuine love for helping passionate businesses grow. My designs are not meant to follow passing trends, but rather to tell your story in a way that feels honest. Whether you are in Bengaluru or somewhere else in India, we can collaborate to create something meaningful. 😌🧿
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