My Featured Work: Hand-Drawn Design and Branding
A snapshot of my favorite projects, from identity design for small businesses to quirky digital illustrations. Every piece here started as a simple doodle.
This video captures the heart of one of my biggest projects: making 100 customized, hand-made calendars. It shows the whole journey, from the initial sketches to packing the final boxes, giving you a peek into the dedication I pour into every bulk order.
I designed this elegant logo for a new patisserie, Sugar Synthesis. We worked together to create a visual identity that blended a hand-drawn cake doodle with a clean, floral aesthetic, perfectly capturing the essence of their brand.
Here’s a look at custom wrapping paper I designed for the clothing label Mysha. Creating a full branding suite, including packaging, helps make a brand's unboxing experience truly unique and memorable for customers.
This digital illustration of a pink bird nestled in foliage is an example of my Procreate artwork. I love creating vibrant, nature-inspired pieces that can be used as brand assets, prints, or standalone digital art.
Watch my digital illustration process from start to finish. This timelapse shows how I build layers, colors, and textures in Procreate to bring a piece from a simple branch sketch to a full, lively nature scene.
A little bit of my personality in a doodle. I love creating these quirky, pun-based illustrations that show how simple line art can tell a fun story. This one is a personal favorite.
This is a raw, unfiltered photo of me after completing a huge custom calendar order. It captures the pure joy and gratitude I feel when a project comes together. This is why I love supporting and working with other passionate businesses.
About this collection
When I take on a branding project, I don't just send over a final file and hope for the best. I treat each project like a puzzle we solve together. We start with a chat to map out your brand story, and then I work on 2-3 initial sketches to get the direction right. From there, we do two rounds of refinements to make sure the final result feels like a true extension of you and your business.
My design process is all about the little details that make a brand feel human. Whether you are looking for a hand-drawn logo for a new venture or a cohesive packaging suite, my goal is to create visuals that tell your specific story.
How I Work
I specialize in illustrative branding that moves away from the typical 'corporate' feel.
- Logo & Identity: I help small businesses find their visual voice. This includes custom hand-drawn logos, secondary watermarks, and a curated palette of fonts and colors that match your vibe.
- Packaging & Unboxing: Your customer's first physical touchpoint matters. I design custom wrapping patterns, stickers, and labels that make unboxing a memorable experience.
- Digital Illustration: Using Procreate, I create textured, vibrant illustrations for brand assets, social media, or personal prints.
What to Expect
I keep things collaborative and transparent. You bring your vision, and I bring my design brain. We’ll talk, I’ll sketch, and we’ll iterate until it clicks. You’ll receive high-resolution files in PNG, JPEG, and PDF formats, making it easy for you to use your new assets across print and digital media.
I am based in Bengaluru and love working with fellow entrepreneurs who want their brand to have a bit of heart. If you are tired of generic designs and want something that feels authentic to your journey, let’s talk.
Shraddhadoodles
I am Shraddha, and I run Shraddha Doodles from my home in Bengaluru. I pour my heart into every sketch, whether it is a logo for a new bakery or a custom calendar order. I love working with other small business owners who care about the little details as much as I do.
Looking for a specific design style?
Type what you have in mind to see relevant work from my portfolio.
More from Branding & Graphic Design by Shraddhadoodles
More services by Shraddhadoodles