Behind the Brand: Indyvarna
I built this space to bridge the gap between image consulting and authentic, professional Indian workwear. Welcome to the Indyvarna Studio.
I'm thrilled to reveal our brand new space, the Indyvarna Studio. This is where we will conduct workshops, host interviews, and share styling tips and updates on our latest collections designed for you.
I'm excited to introduce Indyvarna's Image Consulting Corner. This is a community where you can redefine your persona, build confidence, and project a winning image with expert guidance and support.
In this interview, I discuss the vision behind my brand, Indyvarna. It was born from a need for professional Indian workwear that allows women to express their personal style with authentic Indian crafts and prints.
A behind-the-scenes look at an Indyvarna pop-up. You can see our clothing racks filled with Indo-western styles and our signature packaging, all designed to help you wear your confidence.
A behind-the-scenes look at an Indyvarna pop-up. You can see our clothing racks filled with Indo-western styles and our signature packaging, all designed to help you wear your confidence.
A happy client visiting the Indyvarna boutique in Mantri Mall, Bangalore. It's wonderful to connect in person and see clients explore the professional wear we've created.
The motto at my Indyvarna store is to help you "Impact, Impress, Influence." It's the core philosophy behind both my consulting services and my clothing brand.
About Behind the Brand: Indyvarna
Indyvarna is not just a boutique; it is the physical manifestation of my consulting philosophy. I created this space because, as an image consultant, I saw a massive gap in the market for professional Indian workwear that marries tradition with modern authority. When you visit our studio, you are not just browsing racks, you are exploring fabrics and silhouettes designed to help you command respect while staying true to your roots.
My journey began with a simple question: why is it so difficult to find professional Indian wear that fits a modern boardroom? As an image consultant, I spent years helping women navigate their style, only to realize that the 'power dressing' options were often restricted to Western silhouettes. Indyvarna was born to change that.
The Indyvarna Philosophy
Everything in my studio is built on the motto: Impact, Impress, Influence. I believe fabric is a woman's second skin, and the right outfit should act as a silent introduction before you even speak. My designs focus on:
- Authenticity: We use handwoven fabrics and Indian crafts that feel grounded, not costumes.
- Utility: Every blazer, saree, and top is designed with the busy professional in mind. No fuss, just functionality.
- Confidence: We don't chase fast fashion trends. We create timeless pieces that help you own your space.
Why the Studio Matters
I founded this space in Bangalore to serve as more than a retail outlet. It is a hub for my workshops and 1:1 image consulting sessions. Here, we don't just sell clothes; we help you decode your style recipe. Whether you are prepping for a leadership role or simply want to declutter your wardrobe, this studio allows us to bridge the gap between your inner confidence and your outer appearance.
I invite you to stop by, look through our latest collections, and experience why thousands of ambitious women choose us to help them dress for the life they are building.
Shilpa Belavadi
I am Shilpa Belavadi, an image consultant who believes your clothes should be as powerful as your career goals. I founded Indyvarna because I wanted to create workwear that gives women the confidence to own their space without sacrificing their personal style.
Looking for styling advice or new workwear?
Use the search bar to find specific services or style tips.
More from Personal Branding & Image Consulting by Shilpa Belavadi
More services by Shilpa Belavadi