Custom Percussion Tracks for Ad Jingles & Brand Commercials
Need a sonic hook that grabs attention? I bring authentic Jaipur Gharana percussion and high-energy studio performance to your next ad film, brand anthem, or digital jingle.
The final ad for the TATA IPL 2023 on JioCinema, featuring my percussion arrangement. My goal was to create a sound that was as exciting and unifying as the tournament itself.
This is from a recording session for an ACC Cement commercial where I used a Chenda Melam setup. You can see the professional studio environment where I work to deliver high-quality audio for your project.
A clip from the studio session for a Xiaomi India jingle. I'm playing the Dholak here to create an electro-Sufi vibe, showing how traditional instruments can be used in modern advertising.
Here I am in the studio, focused on recording a precise tabla rhythm for a jingle. Every beat is carefully crafted to fit the mood and timing of the commercial track.
About Ad Jingles & Commercials
I record as a session artist at professional studios across Mumbai. You book the studio time, and I show up with my full percussion kit—whether you need the deep resonance of a Pakhawaj or the high-decibel energy of a Chenda Melam—ready to track immediately. My goal is one-take efficiency and perfect click-track sync, so you save on expensive studio rental hours while getting a sound that is mix-ready.
Bringing Rhythm to Your Brand
Advertising is all about the hook, and I believe rhythm is the heartbeat of that hook. My work in the commercial space—ranging from major IPL campaigns for JioCinema to ad films for Xiaomi and ACC Cement—is driven by a simple philosophy: traditional instruments can (and should) hit hard in modern media.
How We Collaborate
My process is straightforward and built for production teams with tight deadlines:
- Pre-Production: We have a quick call to discuss the mood of your film. Whether you need a subtle, melodic tabla bed for a lifestyle ad or a punchy, festive Dholak rhythm for a promotional video, I help arrange the texture before I ever step into the booth.
- The Session: I arrive at your chosen studio with my gear tuned and ready. I am comfortable working with click-tracks to ensure my percussion lines lock perfectly with your visual cuts.
- Turnaround: For commercial projects, I prioritize flexibility. I can turn around clean, tracked audio files within 24 to 48 hours to meet agency deadlines.
The Toolkit
I don’t believe in one-size-fits-all sounds. Depending on your brand’s identity, I bring specific sets:
- For High-Energy: Chenda Melam and Puneri Dhol for that loud, festive, ground-shaking impact.
- For Roots & Soul: Tabla and Pakhawaj to bring organic, Indian classical depth to background scores.
- For Modern Fusion: Dholak, Darbuka, and Cajon to blend with electronic elements in contemporary jingles.
Everything I record is buyout-ready for broadcast use. If you have a specific sound in your head, let's talk about how we can make it real.
Looking for specific sounds?
Search for genres, instruments, or project types to find the right rhythm.
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