My Featured Events & Brand Collaborations
A look into the projects I have brought to life. From energetic store launches to intimate masterclasses, this is where style meets strategy.
At the launch of SAKU's new store, I hosted a personalized styling session, helping guests discover their summer style. I thrive on creating these interactive experiences that connect customers directly with the brand in a meaningful way.
A collage capturing the vibrant energy from an event I hosted for designer Ridhi Mehra. My focus is always on bringing together the right people, ensuring every guest feels like a VIP and the room is buzzing with great conversations.
The new Papa Don't Preach flagship store is a maximalist dream, and I loved being part of its launch. This video shows the incredible, whimsical details and couture pieces that make the brand so unique.
The right ambiance is everything. This stunning, regal setting at Loya, Taj Palace, is a perfect example of the luxurious and immersive environments I curate for dining experiences and brand events.
Hosting a fragrance masterclass for a luxury brand like Givenchy is about creating an intimate and educational experience. I work to ensure every detail, from the guestlist to the flow of the evening, is seamless and sophisticated.
Attending the Siddartha Tytler couture show, fully embracing the all-black theme. My presence at these key industry events allows me to stay connected and bring the latest insights to the brands I partner with.
A perfectly crafted cocktail at The Qube's relaunch event. For me, event success is measured in these small, perfect details that elevate the entire guest experience, from the drinks to the decor.
About Featured
When I host, I do not just show up. I focus on bringing together the right mix of influencers, media contacts, and real customers to ensure the room has energy. Take a look at these moments; if you want that same buzz for your next launch, let's talk about how to make it happen.
I treat every event as a living moment. For me, planning is not just about a checklist or a schedule. It is about understanding the brand story and finding the best way to tell it to the right people.
My approach to brand activations is rooted in honesty and detail. Whether I am handling a boutique store opening in Delhi or a fragrance masterclass, I handle the heavy lifting. This includes:
- Guestlist Management: I do not deal with randoms. I build a list of 15 to 50 targeted profiles—influencers, industry peers, and actual customers—who fit your brand demographics perfectly.
- On-Site Hosting: I am on the floor, introducing people, facilitating conversations, and making sure the vibe stays high. You get someone who knows the brand and looks the part.
- Logistics: From sourcing vendors to managing the minute-by-minute run of show, I handle the operational side so the brand owners can actually enjoy their own launch.
I prefer working with homegrown Indian labels and women-led brands that have a clear vision. My style of work is not for everyone, but if you want an event that feels genuine and personal, rather than corporate and detached, we will likely get along well. My pricing for these services ranges from ₹55,000 for hosting to ₹250,000 for full-scale production management. If you have a concept, I have the network and the experience to execute it.
Parul Gauba
I am Parul. I believe events should feel like a story, not a schedule. Whether it is a store launch or a fragrance masterclass, I am the person who makes sure the room is buzzing, the details are sharp, and the guests are exactly who you need them to be.
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