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Nida’s Signature Style & Creative Direction

byNida MerchantOrganizes events across IndiaStarts from1,50,000 per eventView full gallery

It’s all one vibe. From the DJ booth to the visual identity of my events, my aesthetic is loud, colorful, and unapologetically disco. Check out the looks that set the tone for the ParaDisco experience.

A fun shot from a photoshoot for my new track, "Shiny Disco Balls". The look, with the sequin dress, fringe boots, and a giant disco ball, was all about capturing that radiant, dancefloor energy.

Another look from the "Shiny Disco Balls" shoot, featuring a stunning sequined puffer jacket. I love bold, statement pieces that are as vibrant as the music I play.

A close-up of the intricate floral sequin dress from the shoot. The level of detail in fashion inspires the level of detail I put into my events.

A playful, high-energy shot from a recent photoshoot. The bright neon heels and dynamic pose capture my personality perfectly.

A more thoughtful moment from the same shoot. My style is a mix of colorful, fun, and edgy elements.

This look, with the pink sunglasses and colorful top, is pure Y2K vibes. I draw a lot of inspiration from different eras of fashion and music.

A full-body shot showing the complete look with ripped jeans and a scarf top. It’s all about mixing different styles to create something unique.

A striking portrait featuring a bright yellow faux fur coat from my own fashion label. This image shows the intersection of my work in music and fashion.

About The Look: Style & Creative Direction

My style isn't just about the clothes, it's a visual language for the energy I bring to the booth. When I design looks for a ParaDisco night or a brand activation, I am thinking about how the visuals, the confetti, and the wardrobe choices feed the frequency of the room. If you want an event that feels curated from the music down to the aesthetic, this is how I approach it.

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