Commercial & Editorial Styling
Available across Mumbai
I plan and manage all styling for ads, films, and editorials, from sourcing outfits to coordinating shoots, with clear budgets and hands-on execution for each project.
Pricing Guide
Red Carpet & Gala Styling
Concept & Curation
- Visual Strategy: One-on-one consultation to determine the narrative of the look based on the specific event theme.
- Body Type Analysis: Expert assessment to highlight focal points and camouflage insecurities.
- Look Design: Conceptualization of 1 complete Head-to-Toe look (Clothing, Accessories, Footwear).
Sourcing & Logistics
- Designer Access: Leveraging a 20-year network to source outfits from designers or PR agencies (rent/buy costs are separate).
- The Rule of 3: Sourcing up to 3 distinct options for the final look to ensure a backup is always available.
- Logistics Management: Handling of all pick-ups and drops via runners across the city.
Execution & On-Site Support
- Fittings: A dedicated trial session to check fit, hem lengths, and innerwear requirements.
- Dressing Assistance: On-day support to steam the outfit, handle complex draping (saree/Indo-western), and ensure zero wardrobe malfunctions.
- Returns: Handling the dry-cleaning and return of sourced designer items to respective agencies.
Fashion Lookbook & Catalog Styling
Conceptualization
- Mood Boarding: Creating a visual direction to align with the brand's new collection theme.
- Accessory Curation: Sourcing complementary accessories (jewelry, shoes, bags) to elevate the primary garments.
On-Set Execution
- Volume Handling: Styling up to 12-15 changes/looks within a single shift.
- Draping Expertise: Specialized draping services (Saree/Indo-western) ensuring pleats and falls are camera-perfect to minimize retouching.
- Team Support: Includes 2 Assistants to handle steaming, ironing, and organizing clothes for rapid changes.
Technical Styling
- Pose Direction: Collaborating with the photographer to guide the model on movement that best displays the garment.
- Styling Kit: Usage of professional clamps, clips, and double tape to ensure garments fit models of varying sizes perfectly.
Commercial TVC & Digital Ad Styling
Pre-Production & Direction
- Director's Vision Sync: Decoding storyboards and brand guidelines to create character-specific looks.
- Budgeting: Detailed breakdown of costume costs vs. styling fees (Actuals vs. Service Fee).
- Sourcing Expedition: 2 days of dedicated sourcing from high-street, malls, or designer stores.
- Look Approvals: Sharing mood boards and sourced item images with the Director/Producer for sign-off.
Wardrobe Management
- Volume: Styling for up to 2 Main Leads plus 2 Secondary Artists.
- Options: Providing 3 wardrobe options per character to allow the Director choice on set.
- Accessories: Curation of jewelry, footwear, and props to match the character arc.
Shoot Day Execution (10-12 Hours)
- On-Set Stylist: Lead stylist plus 1 Assistant present on set to manage continuity.
- Crisis Management: Instant fixing (hemming, pinning, taping) to ensure clothes look perfect in frame.
- Post-Shoot Logistics: Managing returns of returnable items and handover of purchased items to the production house.
About Commercial & Editorial Styling
How I See Styling
Fashion’s more than just clothes for me - it’s a whole language. After 20 years in this wild industry, I’ve learned that every ad, film, or magazine spread is a story waiting to be told. My job? I’m the translator, turning ideas into looks that actually say something.
What I Do
I handle everything from celebrity wardrobe curation to editorial shoot coordination. My team and I work on:
- Red carpet looks for artists like Priyanka Chopra and Sonali Kulkarni
- Full wardrobe design for film casts and ad campaigns (think Bournvita, Kalpataru Estate)
- Fashion campaign styling for shows, including international launches like Bisou Bisou
My Process
There’s a method to the madness:
- Start with the director or brand’s vision
- Source outfits and accessories from my network of designers and PR folks
- Run detailed trials and fittings with the talent
- On shoot day, I’m there making sure every detail fits the story - even the nail colour
I keep budgets transparent, breaking down styling charges and actuals for production houses. You’ll see costs for outfits, accessories, and all the logistics.
Teamwork
Styling’s never a solo gig. I work with assistants, interns, photographers, makeup artists, and PR agencies. It’s all about getting the right crew together.
What Matters Most
At the end, it’s about connection and respect. As we say, Tilgul ghya goad goad bola (Eat this sweet and speak sweetly). That’s how I like to work.
Meet your Expert
Prache
177 connects in last 3 months
My Story
Style honestly started at home for me. My mom, total music-colour nerd, taught me how colours change your mood, like wearing yellow on a rainy day. I went to Milan, did the personal shopping thing, but for me, style is about living it—flowers, sounds, touch, everything. I’m not flawless—my weight jumps, I mess up outfits, but I work with real bodies and real feelings. Tried aerial silk lately, nearly chickened out! Still learning, always.
My Work
Wardrobe Consultant & Personal Shopper - I style for celebs, ads, film, honeymoons, and full family wardrobe management.
Wardrobe Therapy Sessions - Your closet holds memories. We declutter together, clearing emotional baggage, not just clothes.
Focal Point Styling - Forget hiding flaws. We highlight what you love—eyes, hands, whatever—and build your look around it.
Hands-On Fashion Workshops - I teach styling basics, branding, invoices, and client management. Internships are real work, not coffee runs.
Honeymoon Wardrobe Planning - I help plan fun, themed looks for honeymoons—role-play, accessories, the works. Mystery and excitement!
