This was a milestone moment, styling Priyanka Chopra for the international launch of Bisou Bisou in India. For this runway look, we chose a bold, one-shoulder peplum top with sheer paneling to create a powerful and modern silhouette. It’s a perfect example of how I collaborate with top artists to create iconic, high-impact fashion statements for major events.

Styling the wonderfully talented Sonali Kulkarni is always a joy. For this look, we chose a beautiful green linen saree from Anavila, paired with earthy silver jewelry from Sangeeta Boochra. The goal was to create a look that felt both elegant and grounded, reflecting her natural grace.

This photoshoot with Amruta Khanvilkar captures the timeless feeling of summer. The flowing, tropical print robe and the soft window light create a serene and elegant mood. This is an example of editorial styling where the outfit, setting, and model come together to tell a beautiful visual story.

Commercial & Editorial Styling in Mumbai

On-set styling across India

I plan and manage all styling for ads, films, and editorials, from sourcing outfits to coordinating shoots, with clear budgets and hands-on execution for each project.

Prache

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15.4k

Pricing Guide

ESTIMATES

These are indicative prices based on provider's past work. Enquire now to find out final quote.

About Commercial & Editorial Styling

How I See Styling

Fashion’s more than just clothes for me - it’s a whole language. After 20 years in this wild industry, I’ve learned that every ad, film, or magazine spread is a story waiting to be told. My job? I’m the translator, turning ideas into looks that actually say something.

What I Do

I handle everything from celebrity wardrobe curation to editorial shoot coordination. My team and I work on:

Red carpet looks for artists like Priyanka Chopra and Sonali Kulkarni
Full wardrobe design for film casts and ad campaigns (think Bournvita, Kalpataru Estate)
Fashion campaign styling for shows, including international launches like Bisou Bisou

My Process

There’s a method to the madness:

Start with the director or brand’s vision
Source outfits and accessories from my network of designers and PR folks
Run detailed trials and fittings with the talent
On shoot day, I’m there making sure every detail fits the story - even the nail colour

I keep budgets transparent, breaking down styling charges and actuals for production houses. You’ll see costs for outfits, accessories, and all the logistics.

Teamwork

Styling’s never a solo gig. I work with assistants, interns, photographers, makeup artists, and PR agencies. It’s all about getting the right crew together.

What Matters Most

At the end, it’s about connection and respect. As we say, Tilgul ghya goad goad bola (Eat this sweet and speak sweetly). That’s how I like to work.

Meet your Expert

Prache

My Story

Style honestly started at home for me. My mom, total music-colour nerd, taught me how colours change your mood, like wearing yellow on a rainy day. I went to Milan, did the personal shopping thing, but for me, style is about living it—flowers, sounds, touch, everything. I’m not flawless—my weight jumps, I mess up outfits, but I work with real bodies and real feelings. Tried aerial silk lately, nearly chickened out! Still learning, always.