Fashion Styling
Available across Mumbai
I style fashion editorials, campaigns, and magazine covers by building visual stories with clothes, textures, and creative direction, often leading both styling and photography myself.
Pricing Guide
Conceptual Editorial Styling
Phase 1: Creative Conceptualization
- Narrative Development: Creating a cohesive storyline like 'Romantic Nostalgia' rather than unrelated outfits.
- Moodboarding: Detailed visual references for color palettes, textures, and lighting alignment.
- Designer Outreach: Leveraging personal network to source high-end Indian couture and avant-garde structural pieces.
Phase 2: Sourcing & Logistics
- Sourcing Period: 2 to 3 days dedicated to sourcing garments, jewelry, and props from multiple locations.
- Logistics: Coverage of transport costs for pick-up and drop-off, including large vehicles for garment bags.
- Team: Includes 1 Lead Assistant and 1 Junior Assistant to handle inventory, tagging, and steaming.
Phase 3: On-Set Execution
- Styling Kit: Professional kit with steamer, industrial tapes, clamps, and sewing essentials.
- Sculptural Draping: Expertise in pinning and fitting garments to look cinematic and flow with lighting.
- Wardrobe Management: Ensuring borrowed designer pieces remain pristine throughout the shoot.
Phase 4: Post-Shoot
- Returns: Repacking and returning all merchandise to designers within 48 hours.
- Maintenance: Basic dry-cleaning or minor repairs for items soiled during the shoot.
Commercial Campaign Styling
Strategic Preparation
- Brand DNA Analysis: Aligning styling with the target audience while injecting a signature cinematic edge.
- Accessory Sourcing: Extensive sourcing of footwear, jewelry, headgear, and props to elevate client garments.
- Fittings: One round of pre-shoot fit sessions with models to ensure perfect sizing.
Shoot Day Management
- Volume Execution: Managing styling for 10 to 15 looks per day, ideal for campaigns or lookbooks.
- Look Supervision: Constant monitoring of the viewfinder to ensure fabrics sit correctly and silhouettes look premium.
- Assistant Team: A team of 2 to 3 assistants to manage rapid changes, steaming, and inventory tracking.
Stylist Toolkit
- On-Set Kit: Comprehensive tools including lint rollers, static guard, double-sided tape, and clips.
- Emergency Fixes: Capability to handle wardrobe malfunctions instantly on set.
Celebrity & Red Carpet Styling
Exclusive Sourcing
- Designer Access: Pulling options from top-tier Indian couture or luxury pret designers unavailable to the public.
- Curation: Presenting a rack of 5 to 8 curated options for a single final look.
The Perfect Fit
- Fittings & Alterations: Coordination of fittings and managing temporary alterations like tucking or pinning for a flawless fit.
- Cohesive Styling: Selection of all accompanying elements including shoes, clutch, and jewelry.
Day-of Support
- Dressing Service: Professional assistance in wearing complex couture garments such as draping sarees or lacing corsets.
- Last Minute Checks: Final visual check before stepping out to ensuring 360-degree perfection.
About Fashion Styling
My Styling Philosophy
I don’t just throw clothes together – I look for the story in everything. Styling for me is about visual storytelling in fashion. Clothes, textures, and silhouettes become characters. Sometimes I build a mood, other times I chase an emotion. Creation and play are always part of it.
How It Shows Up On Set
Each project is different. For editorials like ‘Love in Future Past’, I used flowing florals for nostalgia, then switched to structured layers and sequins to capture hope. In ‘Roots’, earthy tones and layered textures showed identity and resilience. If I’m working with couture, the garment itself is the star, and I build the world around it.
Where You’ve Seen My Work
My styling shows up in:
- Editorial fashion styling for magazines and digital features
- Fashion campaign creative direction for brands from Indian couture to new-age labels
- Shoots with celebrities and influencers (yup, Priyanka Chopra and Masoom Minawala have been in front of my camera)
- Magazine covers people actually remember
My Aesthetic
Cinematic, moody, and not shy about drama. I love textured layering techniques and sculptural shapes. My style is romantic but not cheesy, and I’m always blending east and west vibes.
The Process
I lead the creative vision, styling, and often shoot the images myself, but it’s never a one-woman show. My team – styling assistants, makeup artists, production – help bring ideas to life. It’s about collaboration, chasing the right mood, and getting that one shot that feels just right.
Meet your Expert
Victoria Krundysheva
460 connects in last 3 months
My Story
Hey, I'm Victoria. Mumbai keeps me on my toes – one minute I'm snapping a moody shadow, next I'm chasing monsoon colors from Borivali to Dadar. Mini-moodboards? My daily ritual, kinda like a gratitude journal but with textures and shapes. I vibe between soft and brat, creator and destroyer. Life’s fragments feed my art. Trust is my anchor, always.
My Work
Fashion Photography, Creative Direction, Styling - I shoot fashion campaigns, style editorials, and direct visuals from start to finish.
Story-Driven Editorials - Every project is narrative-first. Like my 'Love in Future Past' series inspired by Wong Kar Wai’s cinematic fashion photography.
Couture Shadow Play - I let garments and their textures set the mood, using shadows and movement to make designs pop.
Surreal Magazine Covers - My work’s been on Elle India covers – mixing cultures, light, and color for a cinematic, surreal vibe.
Visual Storytelling Workshops - I teach my approach to visual stories, sharing tips on blending aesthetics with real emotion.
