About Commercial & Editorial Styling

What I Do

I’m Devam Pandey. My work is about more than just picking outfits. I build whole visual stories for brands, magazines, and artists. Whether it’s a campaign, a magazine cover, or a designer’s lookbook, I try to create something that’s not just good-looking but memorable.

How I Work

I don’t just stop at styling. Usually, I end up handling the entire creative process - sometimes I’m calling the shots as Creative Director or Art Director. My job can mean pulling in my crew of trusted photographers, MUAs, and PR people, so everything runs smooth and the final images hit hard.

Who I Style For

• Publications & Celebs: From edgy editorial art direction for magazine covers to celebrity magazine styling (like Orry for GQ Best Dressed, Dheeraj Dhoopar for shoots), I match every brief with a fresh, bold vibe.
• Designers & Campaigns: I work closely with designers (think Tarun Tahiliani, Amit Aggarwal, Papa Don’t Preach) and big jewellery brands, handling fashion campaign styling and lookbook concept development to really show off their collections.
• Industry Pros: I help models, MUAs, and other creatives build killer portfolios with images that pop and genuinely feel like them.

What Makes My Work Different

I’ve got a real thing for draping, especially with Indian wear. It’s a skill that helps make every look feel put together and still authentic. Sometimes I’ll experiment, but I always keep it real to the concept and the person I’m styling for.