Professional Beauty & Product Campaign Makeup
Clean, HD-ready makeup looks designed for fashion editorials, brand campaigns, and commercial shoots in Mumbai.
A macro shot for a Lovechild by Masaba product launch, demonstrating the application of mascara. This type of beauty photography requires meticulous attention to detail for clean, clump-free lashes and perfect skin.
Showcasing the texture of a foundation for a Lovechild beauty campaign. The makeup is minimal to emphasize the product's blendability and the model's natural, dewy skin.
A close-up beauty headshot for Schwarzkopf Professional's "Elysian Fields" look. I created a soft, luminous makeup look with a neutral palette to complement the sleek, copper-toned hair.
This shot from the Schwarzkopf campaign captures the hair in motion. The makeup is designed to be fresh and radiant, ensuring the model looks flawless from every angle.
Another dynamic shot for Schwarzkopf, where the makeup enhances the model's features without competing with the hair. The focus is on glowing skin and subtly defined eyes and lips.
This video showcases the three distinct trend looks created for the Schwarzkopf Professional "Essential Looks 2023" campaign. My role was to design makeup that complemented each hair concept, from futuristic to effortlessly chic.
A behind-the-scenes look at the making of the Schwarzkopf "Essential Looks" fashion film. This shows the collaborative process on a large-scale commercial set, where hair, makeup, and styling come together.
A full-length portrait for the Schwarzkopf "Oneself" trend, featuring Alaviaa Jaaferi. The makeup is clean, fresh, and youthful, reflecting a modern and effortless aesthetic.
A closer portrait from the "Oneself" look, highlighting the soft, natural makeup. I focused on creating a flawless skin base and adding a hint of color to the cheeks and lips for a healthy glow.
This shot showcases the complete look, where the natural makeup complements the casual styling. It's a perfect example of commercial makeup that feels authentic and relatable.
About Beauty & Product Campaigns
For beauty campaigns, the makeup must be as precise as the photography. I apply a technical 'skin first' approach, using specialized hydration and HD-compatible foundations that remain completely undetectable under studio flash and 4K camera settings. This ensures the model and the featured products look polished on camera, requiring minimal retouching in post-production.
Whether it is a product launch for a brand like Lovechild by Masaba or a hair trend campaign for Schwarzkopf, my role is to create a visual identity that aligns with the artistic brief.
I work in close collaboration with creative directors, photographers, and hairstylists to ensure the makeup complements the lighting and color palette of the shoot. My process involves intensive skin prep to achieve a 'no-makeup' finish, followed by the strategic placement of product, focusing on textures that catch light correctly without looking heavy.
I specialize in several key areas of commercial production:
- Commercial Beauty Makeup: Clean, radiant looks designed for high-resolution cameras where natural skin texture matters most.
- Editorial Styling: Adapting to specific trends, from avant-garde to minimalism, while ensuring the makeup withstands long shoot hours under hot lights.
- Men’s Grooming: Providing undetectable, matte-finish correction that controls oil and shine, keeping the focus sharp on the subject.
By coordinating early with the styling team, I help minimize friction on set, allowing us to hit the right aesthetic efficiently. My experience with major fashion brands means I understand the pace of a professional set and the importance of delivering consistent results from the first shot to the last.
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