Editorial and Campaign Makeup and Hair Styling
From fashion shoots to high-end brand campaigns, I create versatile, camera-ready looks that make a statement. Let’s bring your creative vision to life.
An ethereal look for a fashion shoot. I focused on soft, glowing makeup and a simple hairstyle to complement this stunning white and gold lehenga.
A collection of festive looks I created for a campaign. I played with different hairstyles, from open waves to soft updos, to match each unique outfit.
A festive inspiration look. I styled the hair in a simple side-parted wave to complement the beautiful embroidered sleeves of the outfit.
For this look, I just added simple waves and a fresh flower accessory to create a soft, romantic vibe for the photoshoot.
Getting my client ready for the Manish Malhotra Bridal Couture Show. I created a sleek, glamorous half-updo to match the elegance of the designer's creation.
A behind-the-scenes shot of the final look. The half-up hairstyle with soft waves at the end is a perfect complement to the shimmering pink outfit.
The client looking stunning and ready for the fashion show. The hairstyle is chic, polished, and camera-ready.
A fun reel recreating Alia Bhatt's iconic wedding and post-wedding looks. It was a blast to capture the essence of her minimalist bridal style.
About Editorial & Campaign Looks
When I am on set for a commercial or editorial shoot, it is not just about the first application. I stay on standby throughout the day to manage flyaways, shine control, and rapid look transitions, ensuring your makeup stays perfect for every single frame and lighting change.
My approach to fashion and commercial campaigns is rooted in the technical requirements of the lens. Whether you are working on a brand campaign, an influencer reel, or a magazine feature, I adjust techniques for studio strobes or high-intensity natural light, ensuring that your foundation does not flashback and that skin textures hold up under 4K video recording.
Why Editorial Styling is Different
Editorial work requires a different discipline than bridal. We often need to execute multiple distinct looks—from a clean, no-makeup aesthetic to a bold, avant-garde style—within a tight schedule. My commercial service includes full-day standby, meaning I am there to touch up, re-style hair between changes, and ensure continuity so your photographer or videographer never has to wait on the glam team.
My Process
I am based in Mumbai, but I regularly travel to Delhi and across India for production shoots. We start with a brief to understand the mood, the lighting, and the clothing, then I tailor my kit—using brands like NARS and Estee Lauder—to ensure the look stays flawless for up to 8 hours. If you are planning a shoot and need a stylist who understands the pace of a production set and the nuance of camera-ready beauty, get in touch.
Shweta Hathiyani
Hi, I’m Shweta. I live for makeup, hairspray, and chasing that perfect glow. Whether we are on a fashion set in Mumbai or working on a campaign, I love collaborating to bring your creative vision to life.
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Tell me what kind of event or shoot you are planning.
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