Label It Custom

About

Fashion ka matlab hai customization (Fashion means customization). I genuinely think your clothes should feel like an extension of you - not just something you pick off a rack. For me, it’s all about that made-to-measure casuals experience where you get the fit, the fabric, and the vibe that’s totally yours.

What We Make

When I say custom casual, I mean pieces that work for brunches, road trips, or just chilling with friends - nothing boring, always a bit special. Here’s what we usually get excited about:

• Tailored casual shirts in cotton or linen - proper fit, no weird bunching anywhere.
• Pants you won’t want to take off - matched perfectly to your style.
• Trendy custom jackets: bombers for that cool factor, Nehru jackets (Bandis) if you want ethnic but still casual.
• Unique casual kurta sets and shrugs - something a little hatke (different) if you like mixing tradition with now.
• Even Bandhgalas or Jodhpuri suits, but tweaked so they don’t feel stuffy - good for that one party where you want to stand out.

How It Happens

You come with your idea, I make it real. We’ll pick the fabric together, fuss over the fit, and you’re in control of all the little details - collars, cuffs, buttons, whatever matters to you. If you like handwork or embroidery, I can add those too for that extra touch.

What You Get

My goal? When you put it on, you feel, “Haan, yeh toh bilkul main hoon” (Yeah, this is totally me). If you feel at ease and a little bit proud, that’s perfect. No drama, just really good custom casual wear that feels right.