The Visual Identity of Karnivore Kitchen

When I started Karnivore Kitchen, I did not want a cookie-cutter brand. I wanted a visual identity that screams Old Bangalore Naati as loud as the food does. I teamed up with one of my earliest patrons, Achintya Venkatesh, who saw my passion for these meaty delicacies and decided to translate it into ink.

The brief was simple: keep it raw, earthy, and meaty. We did not want anything polished or corporate. The centerpiece is the Bannur Ram. This is a tribute to the prized Bannur lamb that forms the backbone of my cooking. It is an animal I respect, and that is why it sits at the center of our logo. We also mapped out the key ingredients of my masala—cardamom, pepper, cinnamon, and star anise—into the artwork to give you a preview of what is in the pot.

The 'KK' emblem itself holds the soul of the brand. If you look closely, you will see the 'Old Bangalore Naati Style' etched in Devanagari, a constant reminder of the heritage I am bringing to your plate. Whether it is the Bannur Mutton Palav or the spicy Chettinad Pork, the design language is here to tell you one thing: this is honest, no-oil, high-fat, traditional food. No gimmicks, just flavour.