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Modern Ethnic & Bridal Styling for Shoots

bySalil KapoorTravels for shoots across Delhi NCR and pan-IndiaStarts from₹12,000 per session (up to 4 hours)View full gallery

Fashion is an experience, not just clothes. Whether it's a campaign shoot or an editorial lookbook, I create the mood. Pagg Wala Munda vibes, always.

Behind the scenes of an ethnic wear shoot. I styled this look featuring a royal blue lehenga skirt with a heavily embroidered halter top and a contrasting green dupatta, creating a rich and dramatic visual.

A closer look at another ethnic creation for my 2023 bridal collection. This features a stunning halter neck blouse with intricate green and gold embroidery, paired with a vibrant hot pink lehenga.

An overhead shot from the vintage-themed ethnic shoot. The model is styled in the yellow saree with an embroidered jacket blouse, showcasing how the outfit drapes beautifully even when seated.

Creating a story through styling. In this shot, the model, dressed in the elegant yellow saree and embroidered blouse, interacts with the vintage-inspired set, adding a narrative quality to the fashion photograph.

About Modern Ethnic & Bridal

I don't just drape a saree; I build a story. For a shoot, I look at the lighting and the character of the set to choose the right ethnic pieces. If we're going for that vintage editorial vibe, I will pair a classic saree with an embroidered jacket blouse. It is about making sure the outfit does not just sit there, but interacts with the space.

Award-winning bridal and ethnic designs — Approved by the tribe
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Salil Kapoor

Travels for shoots across Delhi NCR and pan-IndiaStarts from ₹12,000 per session (up to 4 hours)

I’m Salil Kapoor. You might know me as the designer, or maybe just the Pagg Wala Munda on set. I live for the energy of fashion shoots and turning traditional ethnic wear into something bold and fresh. It is about the vibe, the sequins, and making sure my clients look like a wow.

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A close-up of the Baisakhi festive look, highlighting the intricate embroidery on the blouse and the modern choker. The styling combines traditional elements with contemporary jewelry for a fresh take on festive wear.7
The full view of the pleated lime-green lehenga styled for an influencer. The lightweight fabric and bright color make it a perfect outfit for daytime festivities, offering a modern and comfortable alternative to heavy traditional wear.
A serene portrait from the Yamuna Ghat series. The simple styling of the saree and minimal jewelry allows the natural beauty of the location and the subject to shine through, embodying an "old school" elegance.

Modern Indian & Festive Fusion Styling

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Neha SharmaOn-location styling across Delhi NCR
Here, I've styled a traditional Patola-inspired kaftan from Ravissant, blending heritage textiles with a modern silhouette. The rich colors and patterns are balanced with a contemporary waist belt and minimal accessories to create a striking, culturally relevant fashion statement.5
A full-length view of the Ravissant Patola-style kaftan. This shot showcases the magnificent drape and length of the garment, styled to create a regal and imposing silhouette against a deep red background.
A close-up portrait from the same Ravissant series. This image focuses on the model's direct gaze, the intricate pattern of the V-neckline, and the stacked choker necklace, highlighting how beauty and accessory styling complete the look.
For this Ravissant campaign, I styled a handloom saree with a unique jacket-style blouse featuring dramatic bell sleeves. The addition of artistic props like the white spheres on the floor adds a conceptual layer to this modern interpretation of saree draping.

Modern Ethnic Narratives: Styling Heritage with a Contemporary Edge

V
Vikram SethAvailable across Delhi; Travels pan-India for shows
For this campaign, I styled an emerald green off-shoulder blouse with dramatic flowing sleeves, paired with satin trousers. The look is a perfect example of modern ethnic fusion, blending traditional embellishment with a contemporary silhouette.23
This shot features a heavily beaded emerald green bustier and a draped skirt. I paired it with a delicate diamond necklace to create a look of pure elegance for the brand's campaign.
A closer look at the emerald green draped saree set. The styling focuses on the intricate beadwork of the bustier and the graceful fall of the fabric.
A full-length view of the emerald green draped saree, showcasing the thigh-high slit and flowing pallu. This look was styled to feel both powerful and graceful.

Modern Ethnic Campaign Styling

J
Jessica JainAvailable for shoots across Delhi NCR
This campaign shot required a regal and traditional aesthetic. I styled the model in an ornate, custom-designed sherwani, creating a powerful image of heritage and majesty that complements the magnificent elephant.5
For the 'Taraana' campaign, I styled the musician models in exquisite embroidered lehengas. The deep, rich colors and intricate floral patterns of the outfits create a look of timeless elegance and artistry.
A campaign for Vega Sri Gold and Diamonds where the jewelry is the star. I paired a stunning diamond and ruby necklace with a simple, elegant saree in a matching color palette to ensure the focus remains on the exquisite craftsmanship.

Styling Ethnic & Ceremonial Wear for Campaigns

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Varunesh PalBased in Mumbai; travels across India for shoots and projects
A playful and vibrant look for Ahsaas Channa. This purple and gold ensemble is paired with oversized traditional earrings, showcasing a fun approach to festive dressing.9
Ahsaas Channa showing off the statement earrings that completed her modern ethnic look. Sometimes, one key accessory is all you need to elevate an entire outfit.
A full length view of the red and white embroidered sharara set. The combination of a fitted jacket with flowing pants is a contemporary silhouette I often recommend for festive events.
A soft and happy portrait of Ahsaas Channa in her festive attire. My ultimate goal is for my clients to feel comfortable and joyful in the looks we create together.

Modern Ethnic and Festive Styling for Your Special Days

K
KayalTravels across India for shoots; Studio in Santacruz West, Mumbai
A regal bridal look styled for a Rambhajo's jewellery campaign. The focus was on layering magnificent emerald and polki necklaces over a delicately embroidered lehenga, creating an image of royal grandeur and timeless bridal beauty.26
A close-up shot from a Saisha campaign, emphasizing the power of coordinated styling. The intricate silver embroidery and chic, pulled-back hair create a sophisticated and modern look for high-end Indian occasion wear.
This shot for Saisha showcases a layered look with a heavily embroidered jacket over a sleek silhouette. The styling demonstrates how to create depth and dimension in ethnic wear, set against a grand architectural backdrop to enhance the feeling of luxury.

Luxury Ethnic and Bridal Couture Styling

R
Rahul SinghAvailable online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and Mumbai

More from Commercial & Editorial Styling by Salil Kapoor

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More services by Salil Kapoor

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