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Headline and Presenting Brand Partnerships

byCult 17Facilitates brand partnerships for events across India and the UAEStarts from₹50,000 per eventView full gallery

I integrate your brand into the event DNA, making you the face of the music scene in Bengaluru, Goa, and beyond.

For Sanjith Hegde's major concert in Bengaluru, I secured Simba and Hell Energy as the presenting and co-powered by partners. This poster shows how I give brands top billing on all marketing materials for a sold-out show.

I brought the legendary Defected Records World Tour back to India, partnering with premium brands Johnnie Walker and Heineken. This level of collaboration associates your brand with globally respected names in the music industry.

This promotional video highlights the partnership between Mixmag, a leading voice in electronic music, and Smirnoff. I manage these co-branded events to ensure both the media partner and the sponsor receive prominent visibility.

When the iconic Berlin-based HÖR platform came to India, I partnered them with Jose Cuervo. This video shows how I integrate a beverage brand into a cutting-edge, internationally recognized music tour.

I create high-profile after-parties for major festivals, offering another touchpoint for brand engagement. This poster for the official Sunburn Marshmello after-party features Kingfisher as the 'Good Times Partner', aligning the brand with an exclusive, high-energy event.

For our massive Casa Bacardi Halloween event, the brand is the experience. I curate these themed takeovers to immerse the audience in the brand's world, going far beyond simple logo placement to create a truly branded party.

About Headline & Presenting Partners

I do not just place your logo on a wall. Whether it is an artist tour at Manpho Convention Centre or a major festival night, I build your brand into the event DNA. This means premium stage LED loops, direct MC shoutouts, and VIP access that connects your product directly to the fans in the front row.

Trusted by major brands across India. — Approved by the tribe
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Cult 17

Facilitates brand partnerships for events across India and the UAEStarts from ₹50,000 per event

I am the driving force behind CULT 17. I do not believe in boring logos on walls, as I want your brand to feel the bass, own the stage, and connect with the crowd exactly when the energy peaks.

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The Wonderment Tour was made possible by a symphony of incredible partners. This poster highlights the powerful brands that came together, from Presenting sponsors like JSW and Adani to partners across banking, automotive, and lifestyle categories.14
Our event guides serve as a key promotional tool for our partners. The official Akon Concert Guide prominently features our title and category sponsors like HSBC, Kashmyr, and Tuborg, placing them at the forefront of the fan experience.
We were proud to have the JSW Group as the Presenting Sponsor for The Wonderment Tour. Their commitment to building a better everyday aligns perfectly with our mission to create world-class entertainment experiences.
As a Co-Presenting sponsor, the Adani Group's support was instrumental in bringing the global premiere of The Wonderment Tour to life. This partnership highlights our ability to collaborate with leaders in national growth and infrastructure.

Strategic Brand Partnerships for Large-Scale Events

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Percept LiveExecutes projects across India; Office in Lower Parel, Mumbai
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Countless memories made at Springfest 2024, sponsored by Boat. We ensure brand visibility is seamlessly integrated into the show's biggest moments.
The Pronight for Paytm, where we managed everything from registrations to the on-stage experience, creating a fun and engaging brand zone.

High-Impact Brand Partnerships for Campus Festivals

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SpectalFestival and concert production across India
A different angle from the Red Bull Unforeseen event, showing the massive scale of the production. I love the challenge of curating a set for a high-octane brand like this.21
A fun, candid shot of me backstage at the Red Bull event, pointing to my name on the lineup. It’s always a thrill to be part of these major productions.
A shot from the H&M x Lollapalooza show, where we created a cool, edgy vibe with red cage-like structures. The environment is just as important as the music.

Brand Activations & Festival Stages

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Nida MerchantOrganizes events across India
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We create memorable photo opportunities that put your brand front and center. For this Schwarzkopf Professional launch event, we designed and installed a custom checkerboard backdrop, framed with stylish pampas grass for a modern, chic look.
We transform open spaces into elegant venues for corporate gatherings. This daytime event at a Chhatarpur farmhouse features a sophisticated lounge setup under a draped canopy with crystal chandeliers, perfect for executive retreats or client appreciation parties.

Our Featured Corporate Events & Production

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The Peacock EventzPan-India corporate event planning; Office in Sector 38, Gurugram
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All set to bring the energy for a major HUL corporate event. From formal galas to high-energy parties, I tailor my performance to match the specific goals and audience of your corporate gathering.
It was a privilege to be the official DJ for the 'Being Human' foundation event. Working with respected brands and foundations is a core part of my work, and I ensure the entertainment is always professional and impactful.

Corporate DJ Services for Brand Events

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Prasad NagotkarTravels for corporate events across India, Bahrain, Italy, Netherlands & France
The stage and seating arrangement for the Ultraviolette automotive launch event. The industrial warehouse setting was transformed with strategic lighting and a custom stage to create a modern, edgy atmosphere for the brand reveal.8
A lineup of motorcycles at the Ultraviolette brand activation event. I designed this display zone to allow guests to see the products up close in a sleek, gallery-style setting that reinforces the brand's identity.
An outdoor branding and registration setup for the Ultraviolette launch. I create a cohesive brand experience from the moment guests arrive, with custom-printed counters and clear signage.
This unique display was created for a fashion brand activation, using framed mannequins and dramatic lighting. I design creative and eye-catching installations that make your product or brand memorable.

Product Launch and Brand Activation Services

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Prajyothi Events & ArtsBased in Bengaluru; manages corporate events Pan-India

More from Brand Partnerships & Event Sponsorship by Cult 17

FeaturedOn-Ground ActivationsStrategic Partner IntegrationThemed Festival CurationOur Event Roster

More services by Cult 17

Festival IP Development & ManagementArtist Booking & Tour ManagementLive Event Management & Production
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