Brand Partnerships & Event Sponsorship
Available across United Arab Emirates
We help brands get directly involved in music events with hands-on activations, digital presence, and options to be official event partners or headline events in major Indian cities and Dubai.
Pricing Guide
Title Sponsorship & Event Ownership
Brand Identity & Naming Rights
- Title Ownership: Official event naming as " [Brand Name] Presents [Event Name] " across all marketing channels.
- Ticketing Takeover: Your logo locked on the primary creative banner of ticketing platforms like BookMyShow or Insider.
- Social Collaboration: Co-collaborator tags on all high-traffic feed posts including lineup reveal and after-movies.
On-Ground Dominance
- Prime Stage Branding: Premium logo placement on the DJ console LED loop or main stage backdrop.
- Entry Archway: High-visibility logo placement on the main entry tunnel ensuring 100% attendee visibility.
- VIP Hospitality: Includes 2 Premium VIP Tables with cover charge and bottle service value approx. 30,000 INR.
Engagement & Reach
- Live Shoutouts: Minimum 3 to 4 verbal mentions by the MC or headlining artist during peak energy sets.
- Screen Time: Right to display up to a 30-second brand TVC on LED screens during set changes.
- Data Sharing: Post-event access to attendee demographics and contact details subject to privacy compliance.
Category Exclusive Sponsorship (Powered By)
Vertical Ownership
- Exclusive Title: Designation as the official category partner (e.g. "Official Energy Drink Partner") for the event.
- Competitor Lock-Out: Guarantee that no direct competitor brands will be sold or advertised at the venue.
- Sales Integration: For F&B brands, listing on the bar menu or dedicated sales counter placement.
Marketing Visibility
- Partner Strip Logo: Logo inclusion in the sponsor strip on all digital posters and ticketing pages (approx. 50% size of Title sponsor).
- Zonal Branding: Logo placement on side-stage LED panels or specific zones relevant to the category (e.g. washroom branding for hygiene partners).
Access & Perks
- Guest List: Complimentary General Access entry for up to 10 guests.
- Social Coverage: Tagged mentions in specific partner announcement stories and final event captions.
Experiential Stall & Activation Zone
Space & Setup
- Designated Zone: Allocation of a 10x10 sq. ft. area in a high-footfall General Admission zone.
- Installation Rights: Permission to install a branded canopy, photobooth, or sampling counter (production cost borne by brand).
- Logistics: Includes basic power supply (16A point) and access for 2 promoters to manage the stall.
Engagement Activities
- Sampling Rights: Permission to distribute free samples or flyers to attendees.
- Lead Generation: Permission to conduct contests like spin-the-wheel to collect attendee data.
Branding & Reach
- Standee Display: Permission to place 1 to 2 standard roll-up standees within the allocated zone.
- Story Feature: One organic Instagram Story covering the activation on the official event handle.
About Brand Partnerships & Event Sponsorship
What We Do
We don’t just slap your logo on a poster and call it a day. At Cult 17, I make sure your brand is part of the madness, right in the thick of the music, the crowd, and the vibe. If you want your brand to actually mean something to people at music events, not just be seen, that’s what I’m here for.
How Your Brand Shows Up
- Full-on visual presence across all our digital stuff - posters, videos, Insta stories, you name it.
- You get to be the 'Official' something - like Celebration Partner, Hygiene Partner, or whatever fits your brand best.
- Loads of shoutouts and tags, so people know you’re making the party happen.
Real Interactions, Not Just Ads
- I help brands get off the screen and into the crowd with experiential brand activations at music festivals. Think photo-ops, pop-up zones, and stuff people actually want to share.
- Example: For Holi, we did a big photo booth with bigbasket. People loved it, and the brand got all over their feeds.
Deep Dives & Takeovers
- Want to go all in? We do co-branded event marketing in India and the UAE. That means your brand can headline an event or even a whole tour.
- Past collabs: Monkey Shoulder, Smirnoff, Mixmag, Submerge Music, and more.
Where It Happens
Mostly in Bengaluru, Goa, Hyderabad, Chennai, Kolkata, and Dubai. Basically, wherever the music scene is alive.
Meet your Expert
Cult 17
49 connects in last 3 months
My Story
We’re CULT 17. Started with a wild idea, honestly - not just music, but a movement. We wanted to make nights you remember, not just gigs. From India to Dubai, we hunt for the right spaces, perfect sound, and those moments when the crowd and artist just click. Like when Sanjith Hegde said, 'ee talent annu naanu nodidaga... I was blown' (when I saw this talent... I was blown). That’s the stuff we live for. Rain, speakers, Goa, Bangalore - all for the Cult wanderers. One night. One vibe.
My Work
What We Do - Large-scale artist booking, brand activations, event programming, and our own curated music festivals.
Artist Booking & Tours - We manage multi-city artist tours, bringing big names like Mika Singh, Badshah, Sanjith Hegde, and AE:THER.
Event Curation & Production - Precision sound, wild energy - from rooftop themed parties to New Year’s countdowns, we make every event unforgettable.
Festival IPs - We create and run our own music festivals like Core Festival Goa and the White Party series.
Brand & Venue Partnerships - We team up with brands and venues for unique brand activation nights and one-off experiences.
