Featured Brand Activations & Event Partnerships
I don't just add logos to posters. I build partnerships that become the heartbeat of the party. Here is a look at how I integrate brands into music culture, from massive festival photo-ops to premium stage takeovers.
This is how I turn sponsorship into an experience. For a massive Holi festival, I partnered with bigbasket to create a branded photo booth that became a highlight for over a thousand attendees, generating massive organic reach as people shared their colorful, happy moments online.
I connect premium brands with the right audience. This poster showcases my collaboration with Monkey Shoulder as the celebration partner for a high-energy B2B set featuring electronic music icon Nikhil Chinapa, placing the brand at the center of a top-tier nightlife event in Bengaluru.
This clip captures the immersive atmosphere I create for beverage partners. For the Johnnie Walker Blonde launch, I ensured the branding was seamlessly integrated into the club's lighting and visuals, making it an authentic part of the high-energy DJ set and party vibe.
I secure massive exposure by pairing brands with superstar artists. This poster for the TVS Motosoul festival in Goa features headliner Badshah, demonstrating how I place automotive and lifestyle brands at the forefront of major music and cultural events.
My partnerships extend to major venues, creating powerful co-branding opportunities. Here, you can see Phoenix Marketcity's branding prominently displayed on the main stage during a packed concert, showcasing a successful venue partnership that amplifies visibility for the event and its sponsors.
I bring together global music powerhouses and iconic festival brands. This collaboration for the Sunburn Arena event featured techno titan Adam Beyer, offering an unmatched platform for brands to connect with a dedicated electronic music audience.
I believe in authentic connections, partnering with beloved local brands to fuel the vibe. For Sanjith Hegde's live concert in Bengaluru, I brought Karnataka's favorite food brand, Bhat 'n' Bhat, on board, integrating their story and flavors directly into the event experience.
I forge powerful media partnerships that elevate an event's profile. This collaboration with Smirnoff and Mixmag for 'The Lab' series brought an international DJ to a premier rooftop venue, creating an exclusive, co-branded experience with extensive digital and on-ground visibility.
About Featured
I don't believe in passive branding. When we worked with bigbasket for a massive Holi festival, we didn't just put up a banner; we built an interactive photo booth that became the hub for over a thousand attendees. It is about creating moments that people actually want to share on their feeds, turning your brand into a core part of the event's energy rather than just a sponsor on a wall.
How We Build the Movement
At CULT 17, we treat every partnership as a content play. If your brand is going to be there, it needs to belong. Whether it's a rooftop session at High Ultra Lounge or a multi-day festival in Goa, we design integrations that don't feel like ads.
Our Partnership Tiers
- Title Ownership: This is the full takeover. Your brand leads the event title, locks the primary creative, and dominates the stage visuals. From TVC spots during set changes to verbal shoutouts from the headlining artist, this is for brands looking to be synonymous with the show.
- Category Exclusive: We give you the 'Official' title (like Hygiene or Pouring Partner) with guaranteed competitor lock-out. We map your brand to the crowd's needs—if you're a drink, you're on the bar menu; if you're a lifestyle brand, you get the zonal branding.
- Experiential Zones: Sometimes you just need to get in front of the crowd. We carve out 10x10 spaces in high-traffic zones for sampling, lead generation, and photo-ops. This is where your brand stops being a name and starts being an experience.
Where We Play
We operate where the scene is alive: Bengaluru, Goa, Hyderabad, Kolkata, Chennai, and Dubai. We don't chase numbers; we chase the vibe. If you are ready to stop buying ad space and start owning the night, let’s talk.
Cult 17
We’re CULT 17. We don't just throw parties; we create the movement. We find the right spaces and the perfect beats, then weave your brand directly into the chaos so it hits home with every single person in the room.
Find the right collaboration for your brand.
Explore how we integrate brands into music festivals, tours, and club nights.
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