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Featured Brand Activations & Event Partnerships

byCult 17Facilitates brand partnerships for events across India and the UAEStarts from₹50,000 per eventView full gallery

I don't just add logos to posters. I build partnerships that become the heartbeat of the party. Here is a look at how I integrate brands into music culture, from massive festival photo-ops to premium stage takeovers.

This is how I turn sponsorship into an experience. For a massive Holi festival, I partnered with bigbasket to create a branded photo booth that became a highlight for over a thousand attendees, generating massive organic reach as people shared their colorful, happy moments online.

I connect premium brands with the right audience. This poster showcases my collaboration with Monkey Shoulder as the celebration partner for a high-energy B2B set featuring electronic music icon Nikhil Chinapa, placing the brand at the center of a top-tier nightlife event in Bengaluru.

This clip captures the immersive atmosphere I create for beverage partners. For the Johnnie Walker Blonde launch, I ensured the branding was seamlessly integrated into the club's lighting and visuals, making it an authentic part of the high-energy DJ set and party vibe.

I secure massive exposure by pairing brands with superstar artists. This poster for the TVS Motosoul festival in Goa features headliner Badshah, demonstrating how I place automotive and lifestyle brands at the forefront of major music and cultural events.

My partnerships extend to major venues, creating powerful co-branding opportunities. Here, you can see Phoenix Marketcity's branding prominently displayed on the main stage during a packed concert, showcasing a successful venue partnership that amplifies visibility for the event and its sponsors.

I bring together global music powerhouses and iconic festival brands. This collaboration for the Sunburn Arena event featured techno titan Adam Beyer, offering an unmatched platform for brands to connect with a dedicated electronic music audience.

I believe in authentic connections, partnering with beloved local brands to fuel the vibe. For Sanjith Hegde's live concert in Bengaluru, I brought Karnataka's favorite food brand, Bhat 'n' Bhat, on board, integrating their story and flavors directly into the event experience.

I forge powerful media partnerships that elevate an event's profile. This collaboration with Smirnoff and Mixmag for 'The Lab' series brought an international DJ to a premier rooftop venue, creating an exclusive, co-branded experience with extensive digital and on-ground visibility.

About Featured

I don't believe in passive branding. When we worked with bigbasket for a massive Holi festival, we didn't just put up a banner; we built an interactive photo booth that became the hub for over a thousand attendees. It is about creating moments that people actually want to share on their feeds, turning your brand into a core part of the event's energy rather than just a sponsor on a wall.

From Goa to Dubai, powering brand takeovers. — Approved by the tribe
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Cult 17

Facilitates brand partnerships for events across India and the UAEStarts from ₹50,000 per event

We’re CULT 17. We don't just throw parties; we create the movement. We find the right spaces and the perfect beats, then weave your brand directly into the chaos so it hits home with every single person in the room.

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Our collaboration with HSBC is highlighted here, with their branding visible on flags and the audience enjoying the show. We provide prominent visibility for our title sponsors.
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Attendees enjoying the event at a branded experience zone. We work with partners like Kashmyr to create dedicated spaces that enhance the overall concert atmosphere.

Strategic Brand Partnerships for Major Concerts

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A different angle from the Red Bull Unforeseen event, showing the massive scale of the production. I love the challenge of curating a set for a high-octane brand like this.21
A fun, candid shot of me backstage at the Red Bull event, pointing to my name on the lineup. It’s always a thrill to be part of these major productions.
A shot from the H&M x Lollapalooza show, where we created a cool, edgy vibe with red cage-like structures. The environment is just as important as the music.

Brand Activations & Festival Stages

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Nida MerchantOrganizes events across India
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Countless memories made at Springfest 2024, sponsored by Boat. We ensure brand visibility is seamlessly integrated into the show's biggest moments.
The Pronight for Paytm, where we managed everything from registrations to the on-stage experience, creating a fun and engaging brand zone.

High-Impact Brand Partnerships for Campus Festivals

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SpectalFestival and concert production across India
The official flyer for the "Andy Warhol, The Glam Factory" exhibition in Dubai. I was brought on to curate the music for the pre-opening, a service where I create a sonic environment that aligns with the art.20
An iconic piece of Andy Warhol's art. For this event, my set included tracks from artists connected to Warhol's world, like The Velvet Underground and David Bowie, to create an immersive experience.
Another one of Warhol's famous works from the exhibition. Curating music for an art event like this requires deep research to ensure the sound is historically and culturally relevant.
A duplicate of image 116, reinforcing the event details.

Curating Sonic Identities for Brands and Art Exhibitions

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DJ MoCityTravels across India, UAE, and Riyadh for events
Here's a look at me on the decks for the GQ and realme AI Party Phone launch in Mumbai. I specialize in creating an electric atmosphere for brand events, ensuring your launch is the talk of the town.8
This is how I showcase new tech. For the Apple iPhone 17 Pro launch, I created this dynamic image to highlight the new Cosmic Orange, Deep Blue, and Silver finishes. My content is designed to be visually thumb-stopping and informative.

Featured Brand Collaborations & Event Highlights

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Shanaya SOnline collaborations; Travels across India for campaigns
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Brand Collaborations & Special Sets

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NashAvailable for event production across Delhi and pan-India

More from Brand Partnerships & Event Sponsorship by Cult 17

On-Ground ActivationsHeadline & Presenting PartnersStrategic Partner IntegrationThemed Festival CurationOur Event Roster

More services by Cult 17

Festival IP Development & ManagementArtist Booking & Tour ManagementLive Event Management & Production
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