Festival IP Development & Management
Available across Dubai
We create and manage festivals from the ground up, handling everything from building the festival brand, booking artists, and designing experiences to production and partnerships across multiple cities.
Pricing Guide
Club Takeover & Boutique IP Creation
Production & Vibe
- Themed Decor: Minimalist thematic overlays (e.g., White Party drapes, props, Neon installations) tailored to venue aesthetics.
- Tech Specs: Supplementing house systems with 2x CO2 Cryo Jets, 1x Confetti Blast, and 4x additional Moving Head lighting fixtures.
- Visuals: Custom VJ loops for branding on LED screens.
Talent & Content
- Artist Booking: Curation of 1 prominent Local Headliner DJ + 1 Opening Act.
- Media Team: 1 Videographer and 1 Photographer delivering 1 High-Energy Reel and 30+ edited photos within 24 hours.
Operations
- Manpower: 2 Door Managers for guest list management and 1 Stage Manager for technical cues.
Open-Air Festival Production (Up to 1,000 Pax)
Infrastructure & Tech
- Main Stage: Professional trussing system (approx. 24ft x 20ft) with roof capabilities.
- AV Rig: Outdoor Line-Array Sound System (1000 pax capacity), P3/P4 pixel pitch LED Backdrop, and club-standard lighting rig.
- SFX Package: High-intensity setup with multiple CO2 jets, Cold Pyro (Gerbs), and Color/Confetti Blasters.
Site Management
- VIP Zones: Creation of elevated sections with risers, carpeting, and lounge furniture.
- Crowd Control: Mojo barricades for fan pits and a security team of 12 to 15 bouncers.
- Liaison: Handling of local permissions (official receipt costs at actuals).
Coverage
- Documentation: Drone coverage (where permitted) and a 3-person camera crew for aftermovie production.
Mega Concert & Stadium IP Execution (2,000+ Pax)
Concert Production
- Grand Staging: 40ft+ wide multi-tiered stage with Center and IMAG side screens.
- Pro Audio & Light: Top-tier Audio System (L-Acoustics/d&b or similar) and lighting inventory meeting international artist riders.
- Show Direction: Dedicated Show Director, Lighting Engineer, and VJ for time-coded audio-visual synchronization.
Logistics & Safety
- Mass Security: Comprehensive plan with 40+ security personnel, traffic marshals, and onsite emergency response (Ambulance/Fire).
- Venue Ops: F&B court fabrication, bar management infrastructure, and zone partitioning (Fan Pit, GA, VVIP).
- Hospitality: End-to-end artist logistics management including green room fabrication.
Immersive FX
- Atmospherics: Stadium-scale confetti rain, stadium streamers, and heavy pyrotechnics.
About Festival IP Development & Management
We don’t just throw parties - we build entire worlds. Every festival starts with a spark, and we turn that spark into a full-blown universe. Our thing is festival brand creation, not just a one-time event. We’re about legacy, culture, and moments that stick with you.
How We Build It
- We dream up original festival IPs, like our multi-day music fest in Goa.
- We’re behind massive themed events - Holi fests across cities, concept parties like ‘The White Party’.
- We bring global festival brands to India, like ‘Brunch Electronik’, and make them feel right at home.
The #CultExperience
A festival isn’t just about who’s playing. It’s about the vibe, the visuals, the atmosphere. We obsess over immersive event design - from the first poster to wild experience zones and production that feels unreal. We lock in strategic festival partnerships, working with brands from energy drinks to media, so the whole ecosystem feels tight.
Curating the Sound
We connect you with artists who are shaping the scene right now. Global headliners, Indian superstars, and everything in between - pop, techno, Bollywood, live bands. We keep the lineup fresh and the energy high.
Full Takeover
We handle end-to-end festival production. Empty grounds, helipads, beachfront clubs - we flip them into festival playgrounds. Massive staging, sound, effects, VIP decks, cabanas, crowd control - we sweat the details so you don’t have to.
Where We Play
You’ll find us in Bengaluru, Goa, Hyderabad, Delhi, and Dubai. We’re always looking for new playgrounds.
Meet your Expert
Cult 17
49 connects in last 3 months
My Story
We’re CULT 17. Started with a wild idea, honestly - not just music, but a movement. We wanted to make nights you remember, not just gigs. From India to Dubai, we hunt for the right spaces, perfect sound, and those moments when the crowd and artist just click. Like when Sanjith Hegde said, 'ee talent annu naanu nodidaga... I was blown' (when I saw this talent... I was blown). That’s the stuff we live for. Rain, speakers, Goa, Bangalore - all for the Cult wanderers. One night. One vibe.
My Work
What We Do - Large-scale artist booking, brand activations, event programming, and our own curated music festivals.
Artist Booking & Tours - We manage multi-city artist tours, bringing big names like Mika Singh, Badshah, Sanjith Hegde, and AE:THER.
Event Curation & Production - Precision sound, wild energy - from rooftop themed parties to New Year’s countdowns, we make every event unforgettable.
Festival IPs - We create and run our own music festivals like Core Festival Goa and the White Party series.
Brand & Venue Partnerships - We team up with brands and venues for unique brand activation nights and one-off experiences.
