In-Store Activation & Product Launch Hosting
I don't just hold the mic at store launches. I bring the games, the crowd interaction, and the energy that turn a standard product display into an event people actually want to attend.
Kicking off the Tanishq Diamond Collection launch at their E-City store. I always start by promising the audience more than just a product viewing; I promise them a fun and memorable experience with games and interaction.
Speaking to a wonderful audience during a Women's Day event at Tanishq. I use my platform to connect with guests, sharing stories and creating a warm, celebratory environment that resonates with the brand's message.
Presenting a gift to a guest during the Mother's Day celebration I hosted at Tanishq. Recognizing and rewarding customers is a great way to build a strong community around a brand during in-store activations.
A glimpse into the Mother's Day event at Tanishq E-City. I organized fun games and activities for mothers and their children, ensuring the celebration was heartfelt and interactive for all the families who attended.
An event is not complete without some dancing. Here I am bringing my energy to the stage during a Women's Day celebration at Tanishq, encouraging guests to join in and have a great time.
Behind the scenes at the launch of Tanishq's 'Nava-Rani' Diwali collection. As a host, I fully immerse myself in the brand's aesthetic, helping to showcase the new jewelry in a traditional and elegant setting.
A beautiful, happy moment surrounded by guests and their children at a Tanishq event. My goal is to create a joyful and inclusive atmosphere where everyone, from adults to kids, feels part of the celebration.
A candid moment from a Tanishq diamond event. As the official show host, I also enjoy modeling the jewelry, giving customers a real-life look at how the beautiful pieces shine.
Interacting with a guest on stage during the Mother's Day event at Tanishq. Making each person feel special is a crucial part of my hosting style, especially during intimate in-store gatherings.
A group photo with the amazing staff and guests at the Tanishq Women's Day event. It's a team effort to create a successful brand promotion, and I love celebrating with everyone involved.
About In-Store Activations & Product Launches
I bring my scientific background to the preparation process because I want to understand your product story before I hit the floor. Whether it is a luxury jewelry collection launch or a retail activation, I arrive with a 15-minute briefing to understand your specific selling points, allowing me to improvise, weave in bilingual crowd banter, and keep the energy high for the full duration of your event.
A boring host can kill the vibe of a new launch faster than anything else. When I step into your store, my goal is simple: ensure guests stop, look, and engage. I blend English for product specifications with conversational Hindi and a bit of poetry to keep things warm and approachable. For in-store activations, I do not just stand there. I model the products, run quick-fire games, and hand out vouchers to drive footfall.
I have worked with brands like Tanishq and Amoda Living to turn quiet store hours into buzzing events. If you need a host who can wear a saree for a traditional ethnic launch or jump into a fitness challenge for a gym opening, I adapt my styling and delivery to match your brand identity. You get a partner who knows how to read a room, handle the mic with confidence, and make your customers feel celebrated. Let us move beyond the standard announcement and create a space where your brand becomes the talk of the town.
Priyanka Roy
I am Dr. Priyanka Roy, a scientist who traded the lab for the stage because I love the energy of a live crowd. I thrive on making retail events interactive, using a mix of wit, shayari, and genuine engagement to ensure your brand stands out.
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