Expanding Your Brand Globally: Protecting Your Trademark

Why International Protection Matters

When you build a brand, you build a reputation. If you do not secure that reputation in a new country, someone else can register your name before you arrive. This does not just mean a name change; it can lead to legal battles that shut down your operations in that market, costing you significantly more than the price of a timely filing.

Filing Options

Depending on where you are expanding, there are two primary routes to securing your brand:

• Direct Filing: We file an application directly with the trademark office of the country you are targeting. This is often the best route if you are focused on just one or two specific nations.
• Madrid Protocol: If you have eyes on multiple countries, the Madrid Protocol lets us file a single application that extends to over 100 member countries. It is a cost-effective way to manage a global portfolio without filing dozens of individual applications.

Our Process

We do not just file papers. We conduct a preliminary check to ensure your brand name does not conflict with existing marks in your target country. We then handle the documentation, the classification of your goods and services, and the ongoing monitoring to ensure your brand stays protected while you manage your global sales.