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Featured Makeup & Editorial Looks

byThe Ritika TouchTravels to venues across IndiaStarts from₹3,500 Per LookView full gallery

From high-def corporate headshots to bridal glam, here is a snapshot of my work. Whatever the vibe, we will make it look polished and real.

This is my signature black smokey eye, perfect for a bold editorial or a glamorous evening look. I focus on seamless blending and a sharp finish that looks incredible under studio lights, paired with a flawless skin base and a nude lip to keep the eyes as the main focus.

For commercial shoots, clean and professional men's grooming is essential. Here, I focused on creating a natural, even skin tone, taming the brows, and styling the hair to look sharp and polished for a men's ethnic wear campaign.

This is an example of the 'no-makeup' makeup look, ideal for editorial features where natural beauty is key. I created a dewy, glowing skin finish with subtly enhanced features and soft, natural hair to achieve an effortless, camera-ready style.

Here I am on set for a corporate shoot with Medanta Hospital, providing camera-ready makeup for one of the doctors. My on-set process is efficient and professional, ensuring everyone looks their best without causing delays to the production schedule.

A close-up of a sharp pink cut-crease I created for a beauty shoot. This technique requires precision and is perfect for highlighting the eyes in a dramatic, high-fashion context. I paired it with a glossy nude lip to balance the look.

Hair styling is an integral part of the complete look. This video shows me in my element, styling hair on set for a Honeywell shoot to create a sleek, professional finish that complements the makeup and overall concept.

While my focus is commercial, I love creating stunning bridal looks. This modern bridal makeup features a smokey eye with a touch of gold, flawless airbrushed skin, and defined brows, perfect for the bride who wants to look glamorous yet timeless.

A behind the scenes look at the precision and focus that goes into every application. I am using a soft brush to set the foundation, ensuring a long-lasting, flawless base for a bridal client before her main event.

About Featured

One thing to know about my work is that it is strictly camera-ready. Whether I am on set for a corporate shoot at Medanta or getting a bride ready for her big day, I focus on skin that holds up under harsh studio lights or golden hour sun—no heavy filters required, just HD-ready products that last.

Trusted by brands like Medanta and Honeywell. — Approved by the tribe
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The Ritika Touch

Travels to venues across IndiaStarts from ₹3,500 Per Look

Hi, I’m Ritika. I’m a Gurugram-based makeup artist who believes in 'Your look, Your way.' Whether it is a dramatic editorial campaign or a timeless bridal look, I am here to make you feel like the best version of yourself.

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For this high-glam look, I focused on creating a flawless, radiant base that glows under the lights. The makeup features a classic charcoal smokey eye, sharp contouring, and a neutral matte lip to balance the dramatic eyes.6
A close-up of a modern bridal makeup look. I used soft, warm brown tones on the eyes with a shimmer finish, complemented by a clean winged liner to create an elegant and timeless feel perfect for a wedding ceremony.
A full view of a traditional bridal look, showing how the makeup complements the entire ensemble. The skin is kept fresh and dewy to balance the richness of the red lehenga and heavy polki jewellery.

Featured Portfolio: Professional Makeup Looks

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Ashmi ShahTravels to shoot locations across Mumbai and pan-India
This is my signature style. I create a luminous, fresh skin finish that looks natural yet perfected on camera, making it ideal for editorial features and high-end brand campaigns where flawless skin is the focus.5
For this jewellery campaign, my goal was to create a clean and radiant look that complements the intricate pieces. The makeup is designed to be elegant and defined, ensuring the focus remains on the product while the model looks flawless.
I love bringing a creative brief to life with bold, conceptual makeup. This look for a denim collection features a sharp, graphic blue eyeliner, showing my ability to execute distinctive styles for fashion editorials that need to make a statement.

Professional Editorial and Commercial Makeup Looks

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Neetu ShahBased in Mumbai; travels pan-India for shoots
For this outdoor shoot, the goal was to create a soft, ethereal glow that looked completely natural in the sunlight. I focused on building a luminous base and defining the eyes with a subtle wing to create a timeless and fresh look perfect for any campaign.8
A close up of a classic smokey eye, blended to perfection for India Couture Week. I built the intensity with deep charcoal and brown shades, ensuring it was dramatic yet clean, making the eyes the absolute focus of this high fashion look.

Featured Professional Makeup Portfolio

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Jazz WahanTravels to shoot locations across Delhi NCR, India, and Dubai
This is the look of confidence for the modern professional. I created a clean, sophisticated makeup style for this client, perfect for an important day at the office or a high-stakes video call. The focus is on a flawless base and defined features that look polished on camera.6
Getting a speaker ready for a TEDx talk requires a special touch. I designed this makeup and hair to be impactful yet natural, ensuring she looked poised and confident under the bright stage lights. This camera-ready makeup is perfect for any public speaking engagement.
This look is all about understated elegance for a corporate event. I styled my client with soft, flowing waves and a luminous makeup look that highlights her features. The result is a sophisticated style suitable for any professional evening function.

Featured Work: Camera-Ready Makeup and Hair

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Pooja WasanStudio in Sion, Mumbai; Travels across India for corporate events & shoots
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For this stunning maternity shoot, we went for a classic Hollywood glamour theme. I created a bold look with a striking red lip and defined eyes to complement the elegant black strapless gown, ensuring the mom-to-be felt absolutely radiant.

Featured Makeup Looks & Editorial Styles

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HimabinduStudio in Anchepalya; Travels to Bengaluru, Mysuru, Hyderabad & India
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A clean and professional corporate makeup look. The makeup is minimal and fresh, with a focus on even skin, defined brows, and a pop of color on the lips to look polished and confident.
Another shot of this corporate look, showing how the makeup looks bright and professional under studio lighting. It's perfect for headshots or important work events.

Professional Photoshoot & Corporate Makeup Looks

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Suprriya SinghBased in Noida, travels to client's location across India

More from Commercial & Editorial Makeup by The Ritika Touch

Editorial & Fashion ShootsMen's Grooming for ShootsCorporate & On-Set ProjectsBridal & Occasion MakeupBehind The Scenes

More services by The Ritika Touch

Event & Photoshoot HairstylingCreative & Character MakeupSpecial Occasion Makeup
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