Advertising & Campaign Food Photography
High-impact commercial photography for billboard-ready food campaigns, blending technical precision with collaborative storytelling for brands like Lurpak and Veeba.
Part of the Lurpak Middle East campaign, this visual pairs the butter with dates and a date pudding. The composition highlights regional flavors, showing the product's versatility in both traditional and modern hosting scenarios.
This image from the Lurpak campaign focuses on a classic combination: fresh sourdough bread with butter and jam. The lighting is designed to emphasize the crusty texture of the bread and the glossy richness of the fruit jam.
For this Del Monte Mayonnaise campaign, we featured a model enjoying a bun maska style snack. The concept was to show the product's integration into everyday Indian food culture, making it relatable and desirable across different regions.
This shot for Del Monte showcases mayonnaise being used with a South Indian dosa. The image captures a joyful, authentic moment, highlighting the product's adaptability in regional cuisines with a warm, inviting feel.
Featuring a young boy enjoying a paratha with mayonnaise, this Del Monte campaign image connects with a family audience. The bright, happy expression and simple setup make the product feel accessible and perfect for any meal.
This action shot for Veeba's tomato ketchup campaign captures a perfect pour over a plate of hot samosas. The splash adds a dynamic element, making the familiar scene feel more energetic and appetizing.
The final ad layout for the Veeba ketchup campaign, combining the action shot with the brand's tagline. This version shows how the photography works within a complete advertisement to communicate a clear, powerful message.
Here is the Veeba ketchup advertisement displayed as a poster in a real world setting. It demonstrates how my food photography translates from the studio to impactful out of home advertising that grabs attention.
The final ad version for the Veeba Schezwan Chilli campaign, complete with the "Your Food, Your Rules" tagline. This image shows the dynamic food photography integrated into a cohesive and memorable advertisement.
This image shows the Veeba Schezwan Chilli ad as a large format billboard. It highlights my experience in creating high resolution, impactful visuals suitable for large scale printing and outdoor advertising.
About Advertising & Campaign Photography
For high-stakes commercial campaigns, the devil is in the details, such as freezing a ketchup splash or capturing the perfect texture of butter on sourdough. I don't just shoot food; I build the visuals that help your brand land on a billboard or digital ad. My process is deeply collaborative, involving professional lighting assistants, digital technicians, and expert food stylists to ensure every frame is print-ready, high-resolution, and perfectly aligned with your creative brief.
Successful advertising photography is about translation. You have a creative vision, and my job is to translate that brief into a high-impact visual that stops someone scrolling through their feed or driving past a billboard.
Whether we are working on a national campaign or a digital brand launch, my process remains the same: meticulous preparation and precision execution. I use high-end Broncolor or Profoto systems to ensure the color accuracy and lighting punch necessary for large-scale print. Because advertising often requires technical wizardry, I incorporate advanced techniques like focus stacking to ensure every part of a product, from the background label to the foreground garnish, stays sharp.
Collaboration is the backbone of these projects. I rarely shoot alone. I bring in professional lighting assistants and digital technicians to handle the technical heavy lifting, allowing me to focus entirely on the frame. I am used to working alongside advertising agencies, creative directors, and food stylists to ensure we hit every point in the layout.
If your brand needs visuals for:
- Out-of-home advertising (billboards/posters)
- Digital ad campaigns
- Social media content series
- Packaging design
I have the infrastructure and experience to handle the logistics. I shoot on high-megapixel systems with tethering, meaning we can review every shot in real-time on-set. If you have a campaign in mind, let's talk about how we can make your food pop.
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